References

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• 1998Customer lifetime value: Marketing models and applications975 cited
• 2004A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy948 cited
• 2006Customer Metrics and Their Impact on Financial Performance916 cited
• 2004The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research741 cited
• 2005RFM and CLV: Using Iso-Value Curves for Customer Base Analysis595 cited
• 2004Latent Class Models544 cited
• 1999Endogeneity in Brand Choice Models503 cited
• 2001The Customer Pyramid: Creating and Serving Profitable Customers495 cited
• 2003An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry411 cited
• 2005Customer segmentation and strategy development based on customer lifetime value: A case study338 cited
• 2006Does relationship marketing improve customer relationship satisfaction and loyalty?325 cited
• 2005Gaining customer knowledge through analytical CRM324 cited
• 2009Expanding the Role of Marketing: From Customer Equity to Market Capitalization289 cited
• 2001