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Dynamically Managing a Profitable Email Marketing Program
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Evidence from 70 Field Experiments (2016)Do Targeted Discount Offers S…Incorporating Direct Marketing Activity into Latent Attrition Models (2013)Incorporating Direct Marketin…Recovering Hidden Buyer–Seller Relationship States to Measure the Return on Marketing Investment in Business-to-Business Markets (2012)Recovering Hidden Buyer–Selle…The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace (2011)The Effects of Traditional an…Cross-Selling the Right Product to the Right Customer at the Right Time (2011)Cross-Selling the Right Produ…Modeling Multivariate Distributions Using Copulas: Applications in Marketing (2010)Modeling Multivariate Distrib…A Control Function Approach to Endogeneity in Consumer Choice Models (2010)A Control Function Approach t…Dynamic Customer Management and the Value of One-to-One Marketing (2009)Dynamic Customer Management a…Cross-buying in retailing: Drivers and consequences (2008)Cross-buying in retailing: Dr…A Hidden Markov Model of Customer Relationship Dynamics (2008)A Hidden Markov Model of Cust…Copula Modeling: An Introduction for Practitioners (2007)Copula Modeling: An Introduct…Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services (2005)Cross-Selling Sequentially Or…The impact of e‐mail marketing on brand loyalty (2004)The impact of e‐mail marketin…Endogeneity in Brand Choice Models (1999)Endogeneity in Brand Choice M…The Solution and Estimation of Discrete Choice Dynamic Programming Models by Simulation and Interpolation: Monte Carlo Evidence (1994)The Solution and Estimation o…Optimal Replacement of GMC Bus Engines: An Empirical Model of Harold Zurcher (1987)Optimal Replacement of GMC Bu…Big Data Analytics, Firm Size, and Performance (2023)Big Data Analytics, Firm Size…Marketing Communications Strategies for Public Transport Organisations (2022)Marketing Communications Stra…Specification Tests in Econometrics (1978)The state of the art of environmental valuation with discrete choice experiments (2010)Conspicuous conservation: The Prius halo and willingness to pay for environmental bona fides (2014)Addressing Endogeneity in International Marketing Applications of Partial Least Squares Structural Equation Modeling (2018)An Introduction to Copulas (1999)Discrete Choice Methods with Simulation (2001)Empirical properties of asset returns: stylized facts and statistical issues (2001)A copula-based approach to accommodate residential self-selection effects in travel behavior modeling (2009)Where is the land of Opportunity? 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References

  • 1987Optimal Replacement of GMC Bus Engines: An Empirical Model of Harold Zurcher1,725 cited
  • 2010A Control Function Approach to Endogeneity in Consumer Choice Models1,098 cited
  • 2007Copula Modeling: An Introduction for Practitioners876 cited
  • 2011The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace601 cited
  • 1999Endogeneity in Brand Choice Models503 cited
  • 1994The Solution and Estimation of Discrete Choice Dynamic Programming Models by Simulation and Interpolation: Monte Carlo Evidence480 cited
  • 2008A Hidden Markov Model of Customer Relationship Dynamics374 cited
  • 2005Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services235 cited
  • 2008Cross-buying in retailing: Drivers and consequences184 cited
  • 2010Modeling Multivariate Distributions Using Copulas: Applications in Marketing172 cited
  • 2004The impact of e‐mail marketing on brand loyalty161 cited
  • 2011Cross-Selling the Right Product to the Right Customer at the Right Time145 cited
  • 2016Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments115 cited
  • 2009Dynamic Customer Management and the Value of One-to-One Marketing114 cited
  • 2013

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Incorporating Direct Marketing Activity into Latent Attrition Models
100 cited
  • 2012Recovering Hidden Buyer–Seller Relationship States to Measure the Return on Marketing Investment in Business-to-Business Markets61 cited
  • Cited by

    • 2023Big Data Analytics, Firm Size, and Performance19 cited
    • 2022Marketing Communications Strategies for Public Transport Organisations10 cited