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Ancillary academia: video shorts and the production of university paratexts
2 references·0 citing·7 second hop
Ancillary academia: video shorts and the production of university paratexts (2017)Ancillary academia: video shorts and the …Business to business digital content marketing: marketers’ perceptions of best practice (2014)Business to business digital …Streaming U: College Students and Connected Viewing (2013)Streaming U: College Students…Research Methods for Business Students (2003)Using thematic analysis in psychology (2006)Harnessing marketing automation for B2B content marketing (2015)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda (2020)Business Research Methods (2022)The Netflix Effect: Teens, Binge Watching, and On-Demand Digital Media Trends (2014)
this work references cited by second hop

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  • 2014Business to business digital content marketing: marketers’ perceptions of best practice613 cited
  • 2013Streaming U: College Students and Connected Viewing7 cited

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