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The effectiveness of fear appeals in ‘green’ advertising: An analysis of creative, consumer, and source variables
16 references·15 citing·42 second hop
The effectiveness of fear appeals in ‘green’ advertising: An analysis of creative, consumer, and source variables (2017)The effectiveness of fear appeals in ‘gre…The Drivers of Greenwashing (2011)The Drivers of GreenwashingAssurance on Sustainability Reports: An International Comparison (2009)Assurance on Sustainability R…Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation (2003)Can socio-demographics still …A Meta-Analysis of Fear Appeals: Implications for Effective Public Health Campaigns (2000)A Meta-Analysis of Fear Appea…The role of perceived risk in the quality-value relationship: A study in a retail environment (1999)The role of perceived risk in…Green consumers in the 1990s: Profile and implications for advertising (1996)Green consumers in the 1990s:…Fear control and danger control: A test of the extended parallel process model (EPPM) (1994)Fear control and danger contr…Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity (1994)Competitive Interference Effe…Putting the fear back into fear appeals: The extended parallel process model (1992)Putting the fear back into fe…Linking service quality, customer satisfaction, and behavioral intention. (1989)Linking service quality, cust…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…Communication and Persuasion (1986)Communication and PersuasionAn Attributional Theory of Motivation and Emotion (1986)An Attributional Theory of Mo…Audience Involvement in Advertising: Four Levels (1984)Audience Involvement in Adver…The Impact of Television Advertising: Learning Without Involvement (1965)The Impact of Television Adve…An Integrated SEM-ESG Framework for Understanding Consumer’s Green Technology Adoption Behavior (2024)An Integrated SEM-ESG Framewo…Threat specificity in fear appeals: examination of fear response and motivated behavior (2023)Threat specificity in fear ap…How consumers in different cultural backgrounds prefer advertising in green ads through Hofstede's cultural lens? A cross‐cultural study (2023)How consumers in different cu…Heuristic processing of green advertising: Review and policy implications (2023)Heuristic processing of green…Awe and guilt: Desirability and feasibility appeals in social media green campaigns (2023)Awe and guilt: Desirability a…Altercast framing with assertive sustainability messages: how dominant brands can motivate non-green consumers (2023)Altercast framing with assert…Trust in Green Advertising: Mediating Role of Environmental Involvement (2022)Trust in Green Advertising: M…The Impact of Green Advertising Information Quality Perception on Consumers’ Response: An Empirical Analysis (2022)The Impact of Green Advertisi…The use of positive and negative appeals in social advertising: a content analysis of television ads for preventing HIV/AIDS (2021)The use of positive and negat…The prevalence of emotional and rational tone in social advertising appeals (2021)The prevalence of emotional a…The Effect of Consumer Concern for the Environment, Self-Regulatory Focus and Message Framing on Green Advertising Effectiveness: An Eye Tracking Study (2021)The Effect of Consumer Concer…Green advertising and its impact on environmentally friendly consumption choices: A review (2021)Green advertising and its imp…Green With Fear: Fear Appeals and Temporal Framing in Eco-Friendly Clothing Advertising (2020)Green With Fear: Fear Appeals…Design for Sustainability: The Effect of Lettering Case on Environmental Concern from a Green Advertising Perspective (2019)Design for Sustainability: Th…Feelings generated by threat appeals in social marketing: text and emoji analysis of user reactions to anorexia nervosa campaigns in social media (2018)Feelings generated by threat …A Protection Motivation Theory of Fear Appeals and Attitude Change1 (1975)Methods of Meta-Analysis (2004)Effective Messages in Vaccine Promotion: A Randomized Trial (2014)Appealing to fear: A meta-analysis of fear appeal effectiveness and theories. (2015)Using social and behavioural science to support COVID-19 pandemic response (2020)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)Consumer patronage and risk perceptions in Internet shopping (2003)Customer repurchase intention (2003)The four levels of loyalty and the pivotal role of trust: a study of online service dynamics (2004)Market Segmentation: Conceptual and Methodological Foundations (1997)Sustainable Food Consumption: Exploring the Consumer “Attitude – Behavioral Intention” Gap (2006)Gender diversity, board independence, environmental committee and greenhouse gas disclosure (2014)How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework (2019)Self-efficacy: Toward a unifying theory of behavioral change. 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(1980)Consumer Evaluations of Brand Extensions (1990)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Understanding Customer Experience Throughout the Customer Journey (2016)Advances in Consumer Research (2025)Scrutiny, Norms, and Selective Disclosure: A Global Study of Greenwashing (2011)The Means and End of Greenwash (2015)Why is Corporate Virtue in the Eye of The Beholder? The Case of ESG Ratings (2021)Social cognitive theory of self-regulation (1991)Classrooms: Goals, structures, and student motivation. (1992)Well-being : the foundations of hedonic psychology (1999)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)
this work references cited by second hop

References

  • 1986Communication and Persuasion5,214 cited
  • 1986An Attributional Theory of Motivation and Emotion4,969 cited
  • 1992Putting the fear back into fear appeals: The extended parallel process model3,868 cited
  • 2011The Drivers of Greenwashing3,417 cited
  • 2000A Meta-Analysis of Fear Appeals: Implications for Effective Public Health Campaigns3,212 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 2003Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation1,692 cited
  • 1999The role of perceived risk in the quality-value relationship: A study in a retail environment1,675 cited
  • 1996Green consumers in the 1990s: Profile and implications for advertising1,580 cited
  • 1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
  • 2009Assurance on Sustainability Reports: An International Comparison1,527 cited
  • 1994Fear control and danger control: A test of the extended parallel process model (EPPM)1,466 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context1,310 cited
  • 1984Audience Involvement in Advertising: Four Levels1,017 cited

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  • 1989Linking service quality, customer satisfaction, and behavioral intention.935 cited
  • 1994Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity844 cited
  • Cited by

    • 2021The prevalence of emotional and rational tone in social advertising appeals59 cited
    • 2023Heuristic processing of green advertising: Review and policy implications52 cited
    • 2021The Effect of Consumer Concern for the Environment, Self-Regulatory Focus and Message Framing on Green Advertising Effectiveness: An Eye Tracking Study44 cited
    • 2023Awe and guilt: Desirability and feasibility appeals in social media green campaigns39 cited
    • 2022The Impact of Green Advertising Information Quality Perception on Consumers’ Response: An Empirical Analysis28 cited
    • 2021Green advertising and its impact on environmentally friendly consumption choices: A review26 cited
    • 2021The use of positive and negative appeals in social advertising: a content analysis of television ads for preventing HIV/AIDS25 cited
    • 2019Design for Sustainability: The Effect of Lettering Case on Environmental Concern from a Green Advertising Perspective23 cited
    • 2018Feelings generated by threat appeals in social marketing: text and emoji analysis of user reactions to anorexia nervosa campaigns in social media23 cited
    • 2022Trust in Green Advertising: Mediating Role of Environmental Involvement22 cited
    • 2024An Integrated SEM-ESG Framework for Understanding Consumer’s Green Technology Adoption Behavior21 cited
    • 2023Altercast framing with assertive sustainability messages: how dominant brands can motivate non-green consumers20 cited
    • 2020Green With Fear: Fear Appeals and Temporal Framing in Eco-Friendly Clothing Advertising18 cited
    • 2023How consumers in different cultural backgrounds prefer advertising in green ads through Hofstede's cultural lens? A cross‐cultural study16 cited
    • 2023Threat specificity in fear appeals: examination of fear response and motivated behavior6 cited