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EXPERIENTIAL MARKETING, EMOTIONAL BRANDING, AND BRAND TRUST AND THEIR EFFECT ON LOYALTY ON HONDA MOTORCYCLE PRODUCT
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EXPERIENTIAL MARKETING, EMOTIONAL BRANDING, AND BRAND TRUST AND THEIR EFFECT ON LOYALTY ON HONDA MOTORCYCLE PRODUCT (2011)EXPERIENTIAL MARKETING, EMOTIONAL BRANDIN…PERAN BRAND TRUST MEMEDIASI HUBUNGAN BRAND IMAGE DENGAN BRAND LOYALTY (Studi Pada Konsumen iPhone di Kota Denpasar) (2018)PERAN BRAND TRUST MEMEDIASI H…PENGARUH PENGALAMAN PELANGGAN DAN KEPERCAYAAN TERHADAP NIAT BELI ULANG SECARA ONLINE MELALUI KEPUASAN PELANGGAN (Studi Pada Situs Online Berrybenka.com) (2018)PENGARUH PENGALAMAN PELANGGAN…Hubungan Antara Kesadaran Merek, Kualitas Persepsian, Kepercayaan Merek dan Minat Beli Produk Hijau (2014)Hubungan Antara Kesadaran Mer…The Impact of Experiential Marketing and Customer Satisfaction on Customer Commitment in the World of Social Networks (2012)The Impact of Experiential Ma…A three-component conceptualization of organizational commitment (1991)The Commitment-Trust Theory of Relationship Marketing (1994)Evolving to a New Dominant Logic for Marketing (2003)The impact of experimental marketing on customer loyalty for fitness clubs: Using brand image and satisfaction as the mediating variables (2015)Ways of Using Guerrilla Marketing in SMEs (2015)THE EFFECT OF EXPERIENTIAL MARKETING ON SATISFACTION AND ITS IMPACT ON CUSTOMER LOYALTY (2017)Marketing for Hospitality and Tourism (1995)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Metode Riset untuk Bisnis dan Ekonomi (2013)PENGARUH GREEN PRODUCT DAN GREEN BRAND AWARENESS TERHADAP GREEN PURCHASE INTENTION (2020)Trust is felt to be a Good Trigger in Marketing and Green Products in Generating Purchase Interest (2022)Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)PERAN BRAND TRUST MEMEDIASI PENGARUH BRAND IMAGE TERHADAP BRAND LOYALTY (2019)FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN PEMBELIAN DI INSTAGRAM: PERAN TRUST SEBAGAI VARIABEL MEDIATOR (2021)The Role of Brand Image in Mediating the Effect of Celebrity Endorsers on Repurchase Intention (2022)Determinants of customer repurchase intention in online shopping (2009)The role of trust in e-commerce relational exchange: A unified model (2009)User satisfaction with mobile websites: the impact of perceived usefulness (PU), perceived ease of use (PEOU) and trust (2014)Pengaruh Kualitas Situs Website, Kepercayaan Konsumen, Dan Pengalaman Berbelanja Terhadap Minat Beli Ulang Di Situs Jual Beli Online OLX (2021)
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  • 2012The Impact of Experiential Marketing and Customer Satisfaction on Customer Commitment in the World of Social Networks72 cited
  • 2018PENGARUH PENGALAMAN PELANGGAN DAN KEPERCAYAAN TERHADAP NIAT BELI ULANG SECARA ONLINE MELALUI KEPUASAN PELANGGAN (Studi Pada Situs Online Berrybenka.com)19 cited
  • 2018PERAN BRAND TRUST MEMEDIASI HUBUNGAN BRAND IMAGE DENGAN BRAND LOYALTY (Studi Pada Konsumen iPhone di Kota Denpasar)18 cited
  • 2014Hubungan Antara Kesadaran Merek, Kualitas Persepsian, Kepercayaan Merek dan Minat Beli Produk Hijau13 cited

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