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Challenges for Service Providers Under the Transformation Multi-Channeling Into Omnichanneling
16 references·1 citing·51 second hop
Challenges for Service Providers Under the Transformation Multi-Channeling Into Omnichanneling (2016)Challenges for Service Providers Under th…The Impact of Cross-Channel Integration on Retailers’ Sales Growth (2015)The Impact of Cross-Channel I…From Multi-Channel Retailing to Omni-Channel Retailing (2015)From Multi-Channel Retailing …Categorization of multiple channel retailing in Multi-, Cross-, and Omni‐Channel Retailing for retailers and retailing (2015)Categorization of multiple ch…Consumer decision-making across modern and traditional channels: E-commerce, m-commerce, in-store (2014)Consumer decision-making acro…Challenges and solutions for marketing in a digital era (2014)Challenges and solutions for …Service Quality: The Impact of Frequency, Timing, Proximity, and Sequence of Failures and Delights (2013)Service Quality: The Impact o…"Big Data" : big gaps of knowledge in the field of internet science (2012)"Big Data" : big gaps of know…Innovations in Retail Business Models (2011)Innovations in Retail Busines…Closing the Marketing Capabilities Gap (2011)Closing the Marketing Capabil…The Impact of New Media on Customer Relationships (2010)The Impact of New Media on Cu…From Strategy to Business Models and onto Tactics (2010)From Strategy to Business Mod…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…Understanding the Marketing Department's Influence within the Firm (2009)Understanding the Marketing D…Interactivity's Unanticipated Consequences for Marketers and Marketing (2009)Interactivity's Unanticipated…Business-Model Innovation: General Purpose Technologies and their Implications for Industry Structure (2009)Business-Model Innovation: Ge…Challenges and Opportunities in Multichannel Customer Management (2006)Challenges and Opportunities …Omnikanałowość - czy rynek zweryfikuje koncepcję teoretyczną? 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References

  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 2015From Multi-Channel Retailing to Omni-Channel Retailing2,598 cited
  • 2010From Strategy to Business Models and onto Tactics2,371 cited
  • 2010The Impact of New Media on Customer Relationships1,415 cited
  • 2006Challenges and Opportunities in Multichannel Customer Management1,155 cited
  • 2011Closing the Marketing Capabilities Gap1,078 cited
  • 2014Challenges and solutions for marketing in a digital era767 cited
  • 2015Categorization of multiple channel retailing in Multi-, Cross-, and Omni‐Channel Retailing for retailers and retailing680 cited
  • 2009Business-Model Innovation: General Purpose Technologies and their Implications for Industry Structure660 cited
  • 2011Innovations in Retail Business Models593 cited
  • 2009Understanding the Marketing Department's Influence within the Firm587 cited
  • 2015The Impact of Cross-Channel Integration on Retailers’ Sales Growth570 cited
  • 2012"Big Data" : big gaps of knowledge in the field of internet science345 cited
  • 2009Interactivity's Unanticipated Consequences for Marketers and Marketing333 cited
  • 2014Consumer decision-making across modern and traditional channels: E-commerce, m-commerce, in-store

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202 cited
  • 2013Service Quality: The Impact of Frequency, Timing, Proximity, and Sequence of Failures and Delights193 cited
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    • 2016Omnikanałowość - czy rynek zweryfikuje koncepcję teoretyczną?8 cited