References

• 2004The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions1,473 cited
• 2005Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay1,204 cited
• 1999Perceptions of Price Unfairness: Antecedents and Consequences941 cited
• 2006Dynamic Pricing and Consumer Fairness Perceptions519 cited
• 2011How Should Consumers’ Willingness to Pay be Measured? An Empirical Comparison of State-of-the-Art Approaches443 cited
• 2007The price-perceived quality relationship: A meta-analytic review and assessment of its determinants321 cited
• 2010Shared Social Responsibility: A Field Experiment in Pay-What-You-Want Pricing and Charitable Giving309 cited
• 2012Pay-what-you-want, identity, and self-signaling in markets294 cited
• 2008Pay What You Want: A New Participative Pricing Mechanism280 cited
• 2011How Should Consumers' Willingness to Pay Be Measured? An Empirical Comparison of State-of-The-Art Approaches252 cited
• 2014Footprints in the Sands of Time: A Comparative Analysis of the Effectiveness of Customer Satisfaction and Customer–Company Identification over Time159 cited
• 2014Willing to Pay More, Eager to Pay Less: The Role of Customer Loyalty in Price Negotiations149 cited
• 2005Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions115 cited