UTAUT Model in Explaining the Adoption of Mobile Money Usage by MSMEs' Customers in Uganda

Paddy Mugambe

34 citations0/0 files storedAdvances in Economics and Business

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Technology Adoption and User Behaviour FinTech, Crowdfunding, Digital Finance Health, Technology, Consumer Behavior

Abstract

Technology advancement has always been part of organizational efficiency and organizations take investment in technology as part and parcel of their annual plans. The increase in mobile telephone penetration in the emerging economies has presented new frontiers for technology to enhance Micro Small and Medium Enterprises' (MSMES) operations. Combining technological advancement in mobile connectivity with the low coverage of financial institutions/ services, has given rise to the phenomenon of mobile money which has in a way affected the MSMEs both positively and negatively. This paper uses both Meta-analysis and primary data to test to try and determine the extent to which the Unified theory of acceptance and use of technology (Venkatesh et al. 2003) can be used to explain the adoption of Mobile money services by the customers of Micro, small and medium enterprises in Uganda.

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References

2003User Acceptance of Information Technology: Toward A Unified View1 2012Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 2012Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology 2012Factors Affecting Individuals to Adopt Mobile Banking: Empirical Evidence from the Utaut Model 2010Unified Theory of Acceptance and Use of Technology: U.S. Vs. China 2011Small vs. Young Firms across the World: Contribution to Employment, Job Creation, and Growth 2000The Policy Environment for Promoting Small and Medium-Sized Enterprises in Ghana and Malawi 2015M-Banking in Metropolitan Bangkok and a Comparison with other Countries

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