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Determinants of advertising expenditures: aggregate and cross-media evidence
16 references·2 citing·38 second hop
Determinants of advertising expenditures: aggregate and cross-media evidence (2000)Determinants of advertising expenditures:…Advertising and the Aggregate C*~~~~ 0 onsumption Function (2016)Advertising and the Aggregate…The New Industrial State (2007)The New Industrial StateThe Macroeconomic Relationship between Advertising and Consumption (1995)The Macroeconomic Relationshi…On the interactions of unit roots and exogeneity (1995)On the interactions of unit r…Advertising Expenditures and the Macro-Economy: Some New Evidence (1994)Advertising Expenditures and …Rational expectations modeling with seasonally adjusted data (1993)Rational expectations modelin…Comparisons of tests for multivariate cointegration (1992)Comparisons of tests for mult…Cointegration Analysis of the Advertising-Sales Relationship (1991)Cointegration Analysis of the…Unit-Root Tests and the Statistical Pitfalls of Seasonal Adjustment: The Case of U.S. Postwar Real Gross National Product (1990)Unit-Root Tests and the Stati…Advertising and National Consumption: A Path Analytic Re-Examination of the Galbraithian Argument (1983)Advertising and National Cons…Advertising and Aggregate Consumption: An Analysis of Causality (1980)Advertising and Aggregate Con…Optimal Advertising Policy Under Dynamic Conditions (1976)Optimal Advertising Policy Un…Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Econometric Measurement of th…The economics of advertising (1972)The economics of advertisingEconomic Theory and Operations Analysis (1962)Economic Theory and Operation…The Economic Effects of Advertising. (1942)The Economic Effects of Adver…Sales Drive Advertising Expenditures: Evidence for Consumer Packaged and Durable Goods in Germany (2014)Sales Drive Advertising Expen…Journalism and Media Convergence (2013)Journalism and Media Converge…Co-Integration and Error Correction: Representation, Estimation, and Testing (1987)Statistical analysis of cointegration vectors (1988)MAXIMUM LIKELIHOOD ESTIMATION AND INFERENCE ON COINTEGRATION — WITH APPLICATIONS TO THE DEMAND FOR MONEY (1990)Stock prices and exchange rate dynamics (2005)Economic growth and energy consumption revisited — Evidence from linear and nonlinear Granger causality (2008)Energy consumption and economic growth: New insights into the cointegration relationship (2011)Time Series Analysis: Forecasting and Control (1977)Likelihood Ratio Statistics for Autoregressive Time Series with a Unit Root (1981)Time-series models in marketing: Past, present and future (2000)Value relevance of advertising expenditure: A review of the literature (2008)Do display ads influence search? Attribution and dynamics in online advertising (2015)Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice (1988)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The economic analysis of advertising (2005)American Economic Review (2019)Investigating Causal Relations by Econometric Models and Cross-spectral Methods (1969)Distribution of the Estimators for Autoregressive Time Series with a Unit Root (1979)EXACT SIMILAR TESTS FOR UNIT ROOTS AND COINTEGRATION (1992)An Empirical Application and Monte Carlo Analysis of Tests of Dynamic Specification (2000)Transportation intensity, urbanization, economic growth, and CO2 emissions in the G-20 countries (2015)Immigrant Enclaves: An Analysis of the Labor Market Experiences of Cubans in Miami (1980)Conclusion: epistemic communities, world order, and the creation of a reflective research program (1992)Famine, Affluence, and Morality (2018)Advertising and Competition (1964)The hidden persuaders: institutions and individuals in economic theory (2003)What financial and non‐financial information on intangibles is value‐relevant? A review of the evidence (2008)Why Do Corporations Give to Charity? (1988)Caveat Emptor: The Construction of Nonprofit Consumer Watchdog Organizations (1998)Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)An Evaluation Cost Model of Consideration Sets (1990)1. On the Concept of Health Capital and the Demand for Health (2017)In-Sample or Out-of-Sample Tests of Predictability: Which One Should We Use? (2005)Using out-of-sample mean squared prediction errors to test the martingale difference hypothesis (2005)Asymptotics for out of sample tests of Granger causality (2006)A Duopoly Model of World Wheat Pricing (1966)A Chance-Constrained Approach to Capital Budgeting with Portfolio Type Payback and Liquidity Constraints and Horizon Posture Controls (1967)An inducement-contribution approach to corporate financial reporting (1979)
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References

  • 2007The New Industrial State2,596 cited
  • 1976Optimal Advertising Policy Under Dynamic Conditions907 cited
  • 1976Econometric Measurement of the Duration of Advertising Effect on Sales679 cited
  • 1992Comparisons of tests for multivariate cointegration582 cited
  • 1980Advertising and Aggregate Consumption: An Analysis of Causality548 cited
  • 1972The economics of advertising389 cited
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  • 1962Economic Theory and Operations Analysis161 cited
  • 1995On the interactions of unit roots and exogeneity107 cited
  • 1991Cointegration Analysis of the Advertising-Sales Relationship90 cited
  • 1990Unit-Root Tests and the Statistical Pitfalls of Seasonal Adjustment: The Case of U.S. Postwar Real Gross National Product75 cited
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  • 2016Advertising and the Aggregate C*~~~~ 0 onsumption Function63 cited
  • 1995The Macroeconomic Relationship between Advertising and Consumption53 cited
  • 1994Advertising Expenditures and the Macro-Economy: Some New Evidence36 cited
  • 1983

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Advertising and National Consumption: A Path Analytic Re-Examination of the Galbraithian Argument
24 cited

Cited by

  • 2014Sales Drive Advertising Expenditures: Evidence for Consumer Packaged and Durable Goods in Germany13 cited
  • 2013Journalism and Media Convergence11 cited