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The effects of regulatory focus and mixed valence imagery and analytical attributes on product decisions
16 references·0 citing·52 second hop
The effects of regulatory focus and mixed valence imagery and analytical attributes on product decisions (2017)The effects of regulatory focus and mixed…Regulatory fit: A meta‐analytic synthesis (2013)Regulatory fit: A meta‐analyt…Regulatory focus and preference reversal between hedonic and utilitarian consumption (2011)Regulatory focus and preferen…Vigilante Marketing and Consumer-Created Communications (2007)Vigilante Marketing and Consu…Understanding Impulsive Eaters' Choice Behaviors: The Motivational Influences of Regulatory Focus (2007)Understanding Impulsive Eater…The Effects of Information Processing Mode on Consumers’ Responses to Comparative Advertising (2006)The Effects of Information Pr…Between Two Brands: A Goal Fluency Account of Brand Evaluation (2006)Between Two Brands: A Goal Fl…Fluency of Consumption Imagery and the Backfire Effects of Imagery Appeals (2005)Fluency of Consumption Imager…Cultural Differences in Consumer Impatience (2005)Cultural Differences in Consu…IMAGINE YOURSELF IN THE PRODUCT : Mental Simulation, Narrative Transportation, and Persuasion (2004)IMAGINE YOURSELF IN THE PRODU…Ideals and Oughts and the Reliance on Affect versus Substance in Persuasion (2004)Ideals and Oughts and the Rel…Goal–Attribute Compatibility in Consumer Choice (2004)Goal–Attribute Compatibility …Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion. 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References

  • 2001Bad is Stronger than Good7,670 cited
  • 1997Beyond pleasure and pain.6,770 cited
  • 2004Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.1,539 cited
  • 1987The Role of Imagery in Information Processing: Review and Extensions1,279 cited
  • 1985Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments1,106 cited
  • 2004IMAGINE YOURSELF IN THE PRODUCT : Mental Simulation, Narrative Transportation, and Persuasion832 cited
  • 2004Ideals and Oughts and the Reliance on Affect versus Substance in Persuasion616 cited
  • 2004Goal–Attribute Compatibility in Consumer Choice378 cited
  • 2007Vigilante Marketing and Consumer-Created Communications357 cited
  • 2005Fluency of Consumption Imagery and the Backfire Effects of Imagery Appeals356 cited
  • 2006Between Two Brands: A Goal Fluency Account of Brand Evaluation282 cited
  • 2005Cultural Differences in Consumer Impatience230 cited
  • 2006The Effects of Information Processing Mode on Consumers’ Responses to Comparative Advertising223 cited
  • 2007Understanding Impulsive Eaters' Choice Behaviors: The Motivational Influences of Regulatory Focus211 cited
  • 2013Regulatory fit: A meta‐analytic synthesis

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  • 2011Regulatory focus and preference reversal between hedonic and utilitarian consumption153 cited
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