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Why Do Marketing Relationships End? Findings From an Integrated Model of Sport Sponsorship Decision-Making

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2006

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Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

2,596 cited

Cited by

2020Understanding Sponsorship: A Consumer-Centric Model of Sponsorship Effects44 cited
2020Sport event sponsorship management from the sponsee’s perspective42 cited
2019An examination of women’s sport sponsorship: a case study of female Australian Rules football39 cited
2018Assessing the dissolution of horizontal marketing relationships: The case of corporate sponsorship of sport36 cited
2019The Impact of Sport Sponsorship Perceptions and Attitudes on Purchasing Decision of Fans as Consumers—Relevance for Promotion of Corporate Social Responsibility and Sustainable Practices31 cited
2020Investigating sponsor decision-making: the role of schema theory, agency conflicts, and signaling theory in the persistence of naming rights agreements31 cited
2020Sponsorship in focus: a typology of sponsorship contexts and research agenda30 cited
2020Attachment points, team identification and sponsorship outcomes: evidence from the Indian Premier League29 cited
2021Are sports sponsorship announcements good news for shareholders? A meta-analysis25 cited
2019Why do all good things come to an end? An inquiry into the discontinuation of sport sponsor–sponsee relationships24 cited
2020Antecedents and outcome of commitment in Islamic banking relationships – an emerging African market perspective24 cited
2023What drives sponsorship effectiveness? An examination of the roles of brand community identification, brand authenticity, and sponsor–club congruence23 cited
2019The Olympic Games and associative sponsorship21 cited
2020Hidden agenda in sport sponsorship – The influence of managers’ personal objectives on sport sponsorship decisions21 cited
2020Understanding sport sponsorship decision-making – an exploration of the roles and power bases in the sponsors’ buying center17 cited
2019The Role of Culture in Sports Sponsorship: an Update16 cited