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Promotional Competitions: A Taxonomy of Campaign Framing Choices Integrating Economic, Informational, and Affective Objectives
16 references·0 citing·45 second hop
Promotional Competitions: A Taxonomy of Campaign Framing Choices Integrating Economic, Informational, and Affective Objectives (2017)Promotional Competitions: A Taxonomy of C…Methodology for Designing University Business Curricula with an Impact on the Family Economy (2025)Methodology for Designing Uni…Advances in Consumer Research (2025)Advances in Consumer ResearchWarm Glow or Cold, Hard Cash? Social Identity Effects on Consumer Choice for Donation versus Discount Promotions (2011)Warm Glow or Cold, Hard Cash?…Can Uncertainty Improve Promotions? (2010)Can Uncertainty Improve Promo…Configurations of Marketing and Sales: A Taxonomy (2008)Configurations of Marketing a…Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice (2007)Cents or Percent? 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References

  • 1991The theory of planned behavior105,156 cited
  • 2025Advances in Consumer Research13,486 cited
  • 2000A Benefit Congruency Framework of Sales Promotion Effectiveness1,544 cited
  • 1999How Advertising Works: What Do We Really Know?1,438 cited
  • 2006Advertising, Promotion, and Other Aspects of Integrated Marketing Communications591 cited
  • 2025Methodology for Designing University Business Curricula with an Impact on the Family Economy476 cited
  • 2007Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice258 cited
  • 2008Configurations of Marketing and Sales: A Taxonomy257 cited
  • 2011Warm Glow or Cold, Hard Cash? Social Identity Effects on Consumer Choice for Donation versus Discount Promotions257 cited
  • 1995Assessing the Domain Specificity of Deal Proneness: A Field Study204 cited
  • 2004The Stubborn Logic of Regular Gamblers: Obstacles and Dilemmas in Cognitive Gambling Research201 cited
  • 2010Can Uncertainty Improve Promotions?197 cited
  • 2004Free Gift with Purchase: Promoting or Discounting the Brand?183 cited
  • 2004The Three Faces of Consumer Promotions178 cited
  • 2005No One Wants to Look Cheap: Trade‐Offs Between Social Disincentives and the Economic and Psychological Incentives to Redeem Coupons

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171 cited
  • 1993Taxonomy of Buying Decision Approaches154 cited
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