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Marketing für Wohnimmobilien · Study

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ChapterMarketing für Wohnimmobilien

Lars Binckebanck2017

Chapter2017

Marketing für Wohnimmobilien

Lars Binckebanck

7 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Housing Market and Economics Real estate and construction management

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References

2007The Thought Worlds of Marketing and Sales: Which Differences Make a Difference?2006The Role of Ethical Climate on Salesperson’s Role Stress, Job Attitudes, Turnover Intention, and Job Performance 2004The power of emotion: Brand communication in business-to-business markets 2010The Long-Term Effect of Marketing Strategy on Brand Sales 2006Ending the war between Sales & Marketing.2012Advancing Sales Performance Research: A Focus on Five UnderResearched Topic Areas 2006Developing marketing capabilities for customer value creation through Marketing–Sales integration 2009Performance implications of sales strategy: The moderating effects of leadership and environment

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2013Schnittstellenmanagement zwischen Vertrieb und Marketing durch interaktive Markenführungchapter · 12 shared references 2017Interfacing and customer-facing: Sales and marketing selling centersarticle · 5 shared references 2017Strategic and operational alignment of sales-marketing interfaces: Dual paths within an SME configurationarticle · 4 shared references 2015Digital Sales Excellence: Neue Technologien im Vertrieb aus strategischer Perspektivechapter · 4 shared references 2016All together now? Exploring sales and marketing integrationarticle · 4 shared references 2009Marketing–sales interface configurations in B2B firmsarticle · 3 shared references

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Year2017

Typechapter

Published2017-01-01

VenueSpringer eBooks

Languagede

Citations7

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-658-05368-0_35

openalex_workW2604876972

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