References

• 2007The Thought Worlds of Marketing and Sales: Which Differences Make a Difference?393 cited
• 2006The Role of Ethical Climate on Salesperson’s Role Stress, Job Attitudes, Turnover Intention, and Job Performance382 cited
• 2004The power of emotion: Brand communication in business-to-business markets355 cited
• 2010The Long-Term Effect of Marketing Strategy on Brand Sales310 cited
• 2006Ending the war between Sales & Marketing.213 cited
• 2012Advancing Sales Performance Research: A Focus on Five UnderResearched Topic Areas209 cited
• 2006Developing marketing capabilities for customer value creation through Marketing–Sales integration174 cited
• 2009Performance implications of sales strategy: The moderating effects of leadership and environment112 cited
• 2012The Future of Sales Training: Challenges and Related Research Questions93 cited
• 2009The impact of sales encounters on brand loyalty89 cited
• 2012Marketingmanagement79 cited
• 2011Sales force impact on B‐to‐B brand equity: conceptual framework and empirical test67 cited
• 2012Identitätsbasierte Markenführung61 cited
• 2010Transformational Leadership and its Impact on Sales Force Moral Judgment58 cited
• 2011Exploring the Relationship between Market Orientation and Sales and Marketing Collaboration