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The Mediating Effect of Brand Trust on The Influence of Communication, Price, and Product Quality on Consumer Purchase Behaviour in a Less-Developed Country
16 references·5 citing·39 second hop
The Mediating Effect of Brand Trust on The Influence of Communication, Price, and Product Quality on Consumer Purchase Behaviour in a Less-Developed Country (2016)The Mediating Effect of Brand Trust on Th…Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Consumer Trust, Value, and Lo…Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries (2000)Effects of Brand Local and No…Not So Different After All: A Cross-Discipline View Of Trust (1998)Not So Different After All: A…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)Determinants of Long-Term Ori…Factors Affecting Trust in Market Research Relationships (1993)Factors Affecting Trust in Ma…Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis (1992)Antecedents and Consequences …Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Relationship Quality in Servi…The Impact of Feelings on Ad-Based Affect and Cognition (1989)The Impact of Feelings on Ad-…Determinants of Continuity in Conventional Industrial Channel Dyads (1989)Determinants of Continuity in…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation (1986)Consumer Response to Televisi…The Reliability and Validity of Key Informant Data from Dyadic Relationships in Marketing Channels (1982)The Reliability and Validity …Advertising as Information (1974)Advertising as InformationBrand Image Antecedents to Enhance Consumer Trust (2023)Brand Image Antecedents to En…MODEL OF PURCHASING DECISIONS AND CUSTOMER SATISFACTION: ANALYSIS OF BRAND IMAGE AND PRODUCT QUALITY (MARKETING MANAGEMENT LITERATURE REVIEW) (2021)MODEL OF PURCHASING DECISIONS…DETERMINATION OF TRUST AND PURCHASE DECISIONS: ANALYSIS OF BRAND IMAGE AND PRICE (MARKETING MANAGEMENT LITERATURE REVIEW) (2021)DETERMINATION OF TRUST AND PU…DETERMINATION OF PURCHASING DECISIONS AND CUSTOMER SATISFACTION: ANALYSIS OF SERVICE QUALITY AND PRODUCT QUALITY (MARKETING MANAGEMENT LITERATURE REVIEW) (2021)DETERMINATION OF PURCHASING D…DETERMINATION OF CONSUMER VALUE AND PURCHASE DECISIONS: ANALYSIS OF PRODUCT QUALITY, LOCATION, AND PROMOTION (2021)DETERMINATION OF CONSUMER VAL…Prospect Theory: An Analysis of Decision under Risk (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Prospect theory: An analysis of decision under risk (1988)E-S-QUAL (2004)Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Crime and Punishment: An Economic Approach (1968)Information and Consumer Behavior (1970)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)The Theory of Power and Conflict in Channels of Distribution (1984)Developing Buyer-Seller Relationships (1987)The Economic Institutions of Capitalism (1987)STRATEGIC ALLIANCE STRUCTURING: A GAME THEORETIC AND TRANSACTION COST EXAMINATION OF INTERFIRM COOPERATION. 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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1998Not So Different After All: A Cross-Discipline View Of Trust10,264 cited
  • 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships6,726 cited
  • 1990Relationship Quality in Services Selling: An Interpersonal Influence Perspective4,760 cited
  • 2002Consumer Trust, Value, and Loyalty in Relational Exchanges4,193 cited
  • 1993Factors Affecting Trust in Market Research Relationships3,649 cited
  • 1974Advertising as Information3,430 cited
  • 1989Determinants of Continuity in Conventional Industrial Channel Dyads2,369 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context1,310 cited
  • 2000Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries1,184 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,180 cited
  • 1992Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis1,007 cited
  • 1986Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation

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627 cited
  • 1989The Impact of Feelings on Ad-Based Affect and Cognition614 cited
  • 1982The Reliability and Validity of Key Informant Data from Dyadic Relationships in Marketing Channels608 cited
  • Cited by

    • 2021DETERMINATION OF PURCHASING DECISIONS AND CUSTOMER SATISFACTION: ANALYSIS OF SERVICE QUALITY AND PRODUCT QUALITY (MARKETING MANAGEMENT LITERATURE REVIEW)11 cited
    • 2021DETERMINATION OF TRUST AND PURCHASE DECISIONS: ANALYSIS OF BRAND IMAGE AND PRICE (MARKETING MANAGEMENT LITERATURE REVIEW)9 cited
    • 2021MODEL OF PURCHASING DECISIONS AND CUSTOMER SATISFACTION: ANALYSIS OF BRAND IMAGE AND PRODUCT QUALITY (MARKETING MANAGEMENT LITERATURE REVIEW)8 cited
    • 2021DETERMINATION OF CONSUMER VALUE AND PURCHASE DECISIONS: ANALYSIS OF PRODUCT QUALITY, LOCATION, AND PROMOTION7 cited
    • 2023Brand Image Antecedents to Enhance Consumer Trust6 cited