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Managing consumer-based brand equity through brand experience in Islamic banking

16 references·16 citing·42 second hopsampled

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References

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1994

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Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research

3,313 cited

1995A Review of Scale Development Practices in the Study of Organizations3,192 cited

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2019Mediating model of brand equity and its application23 cited
2021The buy-in benchmark in Islamic banking: combined effect of brand role clarity and employee brand commitment towards employee brand equity23 cited
2022Relationship of the Theory of Consumption Values and Flow with Online Brand Experience: A Study of Young Consumers21 cited
2024Consumer behavior in Islamic banking: a systematic literature review and agenda for future research19 cited
2021Brand familiarity vs profit-sharing rate: which has a stronger impact on Muslim customers’ intention to invest in an Islamic bank?18 cited
2019Evolución del marketing experiencial: una aproximación teórica a su definición - Revisión Sistemática de Literatura16 cited
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