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Early churn prediction with personalized targeting in mobile social games · Study

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ArticleEarly churn prediction with personalized targeting in mobile social games

Miloš Milošević2017

Article2017

Early churn prediction with personalized targeting in mobile social games

Miloš Milošević · Nenad Živić · Igor Andjelković

83 citations·0/0 files stored·Expert Systems with Applications

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Customer churn and segmentation Online Learning and Analytics AI and HR Technologies

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References

2008Customer churn prediction using improved balanced random forests 2011Customer churn prediction in telecommunications 2006CRM at a pay-TV company: Using analytical models to reduce customer attrition by targeted marketing for subscription services 2011Credit card churn forecasting by logistic regression and decision tree 2010Employee churn prediction 2008Modeling churn using customer lifetime value 2014Improved churn prediction in telecommunication industry using data mining techniques 2014Churn prediction using comprehensible support vector machine: An analytical CRM application

Cited by

2022Churn prediction in digital game-based learning using data mining techniques: Logistic regression, decision tree, and random forest 2021Predictive analytics for customer repurchase: Interdisciplinary integration of buy till you die modeling and machine learning 2018Large-scale Ensemble Model for Customer Churn Prediction in Search Ads 2018Computing efficient features using rough set theory combined with ensemble classification techniques to improve the customer churn prediction in telecommunication sector

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2020A Survey on Churn Analysis in Various Business Domainsarticle · 12 shared references 2016Intelligent data analysis approaches to churn as a business problem: a surveyarticle · 10 shared references 2018Large-scale Ensemble Model for Customer Churn Prediction in Search Adsarticle · 10 shared references 2021Swarm intelligence goal-oriented approach to data-driven innovation in customer churn managementarticle · 10 shared references 2025A comprehensive survey on customer churn analysis studiesarticle · 10 shared references 2018Computing efficient features using rough set theory combined with ensemble classification techniques to improve the customer churn prediction in telecommunication sectorarticle · 7 shared references

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Year2017

Typearticle

Published2017-04-29

VenueExpert Systems with Applications

ISSN-L0957-4174

Languageen

Citations83

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1016/j.eswa.2017.04.056

openalex_workW2608554340

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2018

Profit Optimizing Churn Prediction for Long-Term Loyal Customers in Online Games

2021Swarm intelligence goal-oriented approach to data-driven innovation in customer churn management

2018Current Applications of Machine Learning Techniques in CRM: A Literature Review and Practical Implications

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