Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Early churn prediction with personalized targeting in mobile social games

16 references·16 citing·51 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

2008Customer churn prediction using improved balanced random forests412 cited
2011Customer churn prediction in telecommunications344 cited
2006CRM at a pay-TV company: Using analytical models to reduce customer attrition by targeted marketing for subscription services241 cited
2011Credit card churn forecasting by logistic regression and decision tree225 cited
2010Employee churn prediction188 cited
2008Modeling churn using customer lifetime value187 cited
2014Improved churn prediction in telecommunication industry using data mining techniques176 cited
2014Churn prediction using comprehensible support vector machine: An analytical CRM application175 cited
2013Social network analysis for customer churn prediction164 cited
2014Predicting player churn in the wild160 cited
2013Customer churn prediction in the online gambling industry: The beneficial effect of ensemble learning158 cited
2014Churn prediction for high-value players in casual social games147 cited
2012Churn prediction in telecom using Random Forest and PSO based data balancing in combination with various feature selection strategies138 cited
2006Toward a hybrid data mining model for customer retention120 cited
2015

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment

119 cited

2014Dynamic churn prediction framework with more effective use of rare event data: The case of private banking98 cited

Cited by

2022Churn prediction in digital game-based learning using data mining techniques: Logistic regression, decision tree, and random forest62 cited
2021Predictive analytics for customer repurchase: Interdisciplinary integration of buy till you die modeling and machine learning55 cited
2018Large-scale Ensemble Model for Customer Churn Prediction in Search Ads52 cited
2018Computing efficient features using rough set theory combined with ensemble classification techniques to improve the customer churn prediction in telecommunication sector46 cited
2018Profit Optimizing Churn Prediction for Long-Term Loyal Customers in Online Games44 cited
2021Swarm intelligence goal-oriented approach to data-driven innovation in customer churn management40 cited
2018Player retention in league of legends37 cited
2018Current Applications of Machine Learning Techniques in CRM: A Literature Review and Practical Implications37 cited
2021Application of Artificial Intelligence Technology Optimized by Deep Learning to Rural Financial Development and Rural Governance33 cited
2022Customer churn prediction for web browsers32 cited
2021RFM-LIR Feature Framework for Churn Prediction in the Mobile Games Market27 cited
2022Predicting Player Churn of a Free-to-Play Mobile Video Game Using Supervised Machine Learning24 cited
2022Boost customer churn prediction in the insurance industry using meta-heuristic models22 cited
2020Designing a Real-Time Data-Driven Customer Churn Risk Indicator for Subscription Commerce18 cited
2020A literature review of the current applications of machine learning and their practical implications18 cited
2019Churn prediction and social neighbour influences for different types of user groups in virtual worlds17 cited