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To Whom Do Advertising Creatives Write? An Inferential Answer

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References

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1995Creativity vs. Effectiveness? An Integrating Classification for Advertising93 cited
1992Allegory and Philosophy in Avicenna (Ibn Sina)85 cited

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2007How Web Banner Designers Work: The Roleof Internal Dialogues, Self-Evaluations, and Implicit Communication Theories24 cited
2016Advertising Creativity: Some Open Questions21 cited
2021Is Creative Description Always Effective in Purchase Intention? The Construal Level Theory as a Moderating Effect17 cited

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2002

Misplaced marketing The real reason for the real bad advertising

11 cited