An Investigation of the Relationship Between Simulation Play, Performance Level and Recency of Play on Exam Scores

Abstract

The present study examined the relationship between simulation participation, level of performance in a simulation competition, and recency of play with exam scores in a principles of marketing course. The rigorously controlled experiment involving 389 students found no relationship between simulation play and exam scores, level of simulation performance and exam scores, and recency of simulation play and exam scores when CPA was controlled for.

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