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Marketing Public Relations Strategies to Develop Brand Awareness of Coffee Products
7 references·1 citing·26 second hop
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this work references cited by second hop

References

  • 2000Research Methods for Business Students5,631 cited
  • 1991Managing Brand Equity3,818 cited
  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,486 cited
  • 1998‘Building, measuring and managing brand equity’324 cited
  • 2008Manajemen Public Relation: Konsep dan aplikasinya di Indonesia145 cited
  • 2023Strategic Brand Management84 cited
  • 2015Manajemen Public Relations44 cited

Cited by

  • 2024Crafting Folktale Narratives: Bangflo Coffee's Innovative Digital Storytelling Journey on Instagram1 cited

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