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The green brand: Explicit and implicit framing effects of ecolabelling on brand knowledge
16 references·5 citing·39 second hop
The green brand: Explicit and implicit framing effects of ecolabelling on brand knowledge (2017)The green brand: Explicit and implicit fr…The Impact of Corporate Sustainability on Organizational Processes and Performance (2014)The Impact of Corporate Susta…Dual-Process Theories of Higher Cognition (2013)Dual-Process Theories of High…Thinking, Fast and Slow (2011)Thinking, Fast and Slow\nThe use of partial least squares path modeling in international marketing (2009)\nThe use of partial least sq…The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs (2007)The Predictive Validity of Mu…Effect size, confidence interval and statistical significance: a practical guide for biologists (2007)Effect size, confidence inter…Maps of Bounded Rationality: Psychology for Behavioral Economics (2003)Maps of Bounded Rationality: …Individual differences in reasoning: Implications for the rationality debate? (2000)Individual differences in rea…Modern Methods for Business Research (1998)Modern Methods for Business R…Measuring individual differences in implicit cognition: The implicit association test. (1998)Measuring individual differen…Measuring individual differences in implicit cognition: The implicit association test. (1998)Measuring individual differen…The empirical case for two systems of reasoning. (1996)The empirical case for two sy…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…A power primer. (1992)A power primer.A power primer. (1992)A power primer.Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Sustainable Brand Advertising—The Green Advertising for Generation Z, a Qualitative LRSB Analyze (2024)Sustainable Brand Advertising…The Influence of Eco-Brand, Eco-Labelling and Environmental Advertisement on Consumer Purchasing Behavior through Brand Image (2020)The Influence of Eco-Brand, E…GREEN MARKETING PRACTICES: GREEN BRANDING, ADVERTISEMENTS AND LABELLING AND THEIR NEXUS WITH THE PERFORMANCE OF SMES IN SOUTH AFRICA (2020)GREEN MARKETING PRACTICES: GR…Official sports sponsorship fortress vs ambush marketing attack (2018)Official sports sponsorship f…Communicating Sponsor Brands Playfully in Video Games: Evaluating the Impact of In-Game Advertising on Dual Brand Knowledge (2018)Communicating Sponsor Brands …A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: Heuristics and Biases (1975)Neuroeconomics: How Neuroscience Can Inform Economics (2005)Naturalistic Decision Making (2008)The Polarizing Impact of Science Literacy and Numeracy on Perceived Climate Change Risks (2012)Attitudinal effects of mere exposure. 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References

  • 1992A power primer.42,571 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2011Thinking, Fast and Slow14,316 cited
  • 2009\nThe use of partial least squares path modeling in international marketing11,331 cited
  • 1998Measuring individual differences in implicit cognition: The implicit association test.9,206 cited
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  • 1998Modern Methods for Business Research6,534 cited
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  • 2000Individual differences in reasoning: Implications for the rationality debate?4,263 cited
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  • 1996The empirical case for two systems of reasoning.3,855 cited
  • 2007Effect size, confidence interval and statistical significance: a practical guide for biologists3,822 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited

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  • 2007The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs3,094 cited
  • Cited by

    • 2020GREEN MARKETING PRACTICES: GREEN BRANDING, ADVERTISEMENTS AND LABELLING AND THEIR NEXUS WITH THE PERFORMANCE OF SMES IN SOUTH AFRICA18 cited
    • 2020The Influence of Eco-Brand, Eco-Labelling and Environmental Advertisement on Consumer Purchasing Behavior through Brand Image13 cited
    • 2024Sustainable Brand Advertising—The Green Advertising for Generation Z, a Qualitative LRSB Analyze11 cited
    • 2018Communicating Sponsor Brands Playfully in Video Games: Evaluating the Impact of In-Game Advertising on Dual Brand Knowledge10 cited
    • 2018Official sports sponsorship fortress vs ambush marketing attack9 cited