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Effect of Product Differentiation Implementation on Marketing Performance on Apparel Industry in Bandung City
3 references·0 citing·17 second hopsampled
Effect of Product Differentiation Implementation on Marketing Performance on Apparel Industry in Bandung City (2017)Effect of Product Differentiation Impleme…The impact of market orientation on product innovativeness and business performance (2003)The impact of market orientat…Market orientation and performance: the moderating effects of product and customer differentiation (1997)Market orientation and perfor…Product differentiation and market performance in producer goods industries (1995)Product differentiation and m…A New Approach to Consumer Theory (1966)A New Approach to Consumer Theory (1976)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Customer engagement, buyer‐seller relationships, and social media (2012)Differentiation and Organizational Performance: Empirical Evidence from Jordanian Companies (2012)Commodity Marketing: An Introduction into Key Concepts and Processes (2022)The social psychology of organizing (1969)Availability: A heuristic for judging frequency and probability (1973)Structural equation modeling in practice: A review and recommended two-step approach. (1988)A meta-analysis of the relationship between market orientation and business performance: evidence from five continents (2004)The relationships between market orientation and alternative strategic orientations (2008)Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing? (2010)On the Evaluation of Structural Equation Models (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance (2005)Is innovation always beneficial? A meta-analysis of the relationship between innovation and performance in SMEs (2010)Environmental strategies and organizational competitiveness in the hotel industry: The role of learning and innovation as determinants of environmental success (2014)
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References

  • 2003The impact of market orientation on product innovativeness and business performance370 cited
  • 1997Market orientation and performance: the moderating effects of product and customer differentiation175 cited
  • 1995Product differentiation and market performance in producer goods industries52 cited

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