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A conceptual model of consumer sophistication · Study

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ArticleA conceptual model of consumer sophistication

Jeanny Y. Liu2010

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Articlegreen2010

A conceptual model of consumer sophistication

16 citations·0/0 files stored·DOAJ (DOAJ: Directory of Open Access Journals)

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Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence Consumer Behavior and Market Dynamics

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References

1987Dimensions of Consumer Expertise 1982Self-Concept in Consumer Behavior: A Critical Review 1985The Effects of Product Class Knowledge on Information Search Behavior 1980Innovativeness, Novelty Seeking, and Consumer Creativity 1987The Market Maven: A Diffuser of Marketplace Information 1987External Search Effort: An Investigation Across Several Product Categories 1983Consumer Behavior: Implications for Marketing Strategy 2005Conspicuous Consumption and Sophisticated Thinking

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Year2010

Typearticle

Published2010-10-01

VenueDOAJ (DOAJ: Directory of Open Access Journals)

Languageen

Citations16

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ShelfConsumer Behavior in Brand Consumption and Identification

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openalex_workW2620183804

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