Article2017

How Does Culture Improve Consumer Engagement in CSR Initiatives? the Mediating Role of Motivational Attributions

95 citations0/0 files storedCorporate Social Responsibility and Environmental Management

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Corporate Social Responsibility Reporting Environmental Sustainability in Business Corporate Social Responsibility and Sustainability

Abstract

Abstract The purpose of this paper is to analyze the consumer–corporate social responsibility (CSR) relationship by studying the influence of two cultural values – collectivism and masculinity –on the formation of CSR perceptions. A model is proposed which explains the effect of the cultural values on motivational attributions and consumer perceptions of CSR practices. A survey questionnaire was used to collect data from 560 consumers in South Korea. Data analysis was performed employing the structural equation modeling approach. The results indicate that collectivistic (masculine) values are positively (negatively) related to perceptions of CSR. Furthermore, intrinsic attributions of CSR initiatives mediate the positive relationship between collectivism and CSR perceptions and the negative relationship between masculinity and CSR perceptions. These findings suggest that managers must seek to understand consumers' cultural characteristics and the attributions of CSR motivations in order to develop effective CSR strategies. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 95 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2011Sources of Method Bias in Social Science Research and Recommendations on How to Control It 1970Back-Translation for Cross-Cultural Research 2007Strategy and society: the link between competitive advantage and corporate social responsibility 1989The self and social behavior in differing cultural contexts.2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility 1997The Company and the Product: Corporate Associations and Consumer Product Responses 1983Culture's Consequences: International Differences in Work-Related Values.

Cited by

2019Hoftsede's cultural dimensions and corporate social responsibility in online communication: Are they independent constructs?2019Understanding corporate social responsibility with cross‐cultural differences: A deeper look at religiosity 2018Consumers' heterogeneous preferences for corporate social responsibility in the food industry 2019Institutional pressures on corporate social responsibility strategy in construction corporations: The role of internal motivations

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.