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ArticleIt's Time for Total Marketing

Philip Kotler1992

Article1992

It's Time for Total Marketing

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Marketing and Advertising Strategies Digital Marketing and Social Media Literature, Culture, and Aesthetics

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1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing 1994From Marketing Mix to Relationship Marketing 1994Quo Vadis, marketing? Toward a relationship marketing paradigm 1996Relationship marketing: strategic and tactical implications 1997Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing 2011A stakeholder perspective of the value proposition concept 1994From Scientific Management to Service Management 2005Factorial and discriminant analyses of the underpinnings of relationship marketing and customer satisfaction

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Year1992

Typearticle

Published1992-01-01

Languageen

Citations72

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ShelfMarketing and Advertising Strategies

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openalex_workW2625549040

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