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Cited by

• 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,360 cited
• 1994From Marketing Mix to Relationship Marketing1,460 cited
• 1994Quo Vadis, marketing? Toward a relationship marketing paradigm669 cited
• 1996Relationship marketing: strategic and tactical implications595 cited
• 1997Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing522 cited
• 2011A stakeholder perspective of the value proposition concept465 cited
• 1994From Scientific Management to Service Management357 cited
• 2005Factorial and discriminant analyses of the underpinnings of relationship marketing and customer satisfaction347 cited
• 2003SUCCESS FACTORS OF PLACE MARKETING: A STUDY OF PLACE MARKETING PRACTICES IN NORTHERN EUROPE AND THE UNITED STATES255 cited
• 2006A structural equation modelling of the antecedents of relationship quality in the Malaysia banking sector119 cited
• 1996Relationship marketing in organizational markets: When is it appropriate?119 cited
• 1998Don’t all firms have relationships?85 cited
• 2000Integrating employee, customer and shareholder value through an enterprise performance model: an opportunity for financial services62 cited
• 1998