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Relationship Marketing and its Synergy with Web-based Technologies · Study

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ArticleRelationship Marketing and its Synergy with Web-based Technologies

Sirinuch Srirojanant1998

Article1998

Relationship Marketing and its Synergy with Web-based Technologies

Sirinuch Srirojanant · Peter Thirkell

50 citations·0/0 files stored·Journal of Market-Focused Management

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Digital Marketing and Social Media

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References

1994The Commitment-Trust Theory of Relationship Marketing 1993Market Orientation: Antecedents and Consequences 1984A Service Quality Model and its Marketing Implications 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations 1995Market Orientation and the Learning Organization 1993Market Orientation: Antecedents and Consequences 1995Being Digital 1992The Changing Role of Marketing in the Corporation

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2003Customer-focused Technology and Performance in Small and Large Banks 2010The role of information technology in relationships between travel agencies and their suppliers 2010Online banking in India: An approach to establish CRM 2005Relationships and the internet: The mediating role of a relationship banker 2006Marketing de relacionamento junto a consumidores finais: um estudo exploratório com grandes empresas brasileiras 2008Principles for successful aCRM in organizations

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Year1998

Typearticle

Published1998-03-01

VenueJournal of Market-Focused Management

ISSN-L1382-3019

Languageen

Citations50

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1023/a:1009790421951

openalex_workW90228276

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2012Customer behavior toward online insurance services in India

2004The Internet and consumer power: the case of Spanish retail banking