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Relationship Marketing and its Synergy with Web-based Technologies
16 references·11 citing·44 second hop
Relationship Marketing and its Synergy with Web-based Technologies (1998)Relationship Marketing and its Synergy wi…Commercial Scenarios for the Web: Opportunities and Challenges (2006)Commercial Scenarios for the …Mass customization: The new frontier in business competition (1999)Mass customization: The new f…Exploiting the virtual value chain (1999)Exploiting the virtual value …The digital economy: promise and peril in the age of networked intelligence (1996)The digital economy: promise …Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing in Hypermedia Compu…Market Orientation and the Learning Organization (1995)Market Orientation and the Le…CEO characteristics, organizational characteristics and information technology adoption in small businesses (1995)CEO characteristics, organiza…Being Digital (1995)Being DigitalThe Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…From value chain to value constellation: designing interactive strategy. (1993)From value chain to value con…The Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…Organizational Size and Innovation (1992)Organizational Size and Innov…A Service Quality Model and its Marketing Implications (1984)A Service Quality Model and i…Customer behavior toward online insurance services in India (2012)Customer behavior toward onli…The role of information technology in relationships between travel agencies and their suppliers (2010)The role of information techn…Online banking in India: An approach to establish CRM (2010)Online banking in India: An a…A framework for analytical CRM: a data mining perspective (2009)A framework for analytical CR…Principles for successful aCRM in organizations (2008)Principles for successful aCR…The Impact of the Alignment Between Information Systems and Marketing on Business Performance (2006)The Impact of the Alignment B…Marketing de relacionamento junto a consumidores finais: um estudo exploratório com grandes empresas brasileiras (2006)Marketing de relacionamento j…Relationships and the internet: The mediating role of a relationship banker (2005)Relationships and the interne…The Internet and consumer power: the case of Spanish retail banking (2004)The Internet and consumer pow…Customer-focused Technology and Performance in Small and Large Banks (2003)Customer-focused Technology a…The Impact of Organizational and Environmental Factors on the Implementation of Internet-Based Marketing Channels (2002)The Impact of Organizational …A Paradigm for Developing Better Measures of Marketing Constructs (1979)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Capabilities of Market-Driven Organizations (1994)Customer value: The next source for competitive advantage (1997)The Nature of the Firm (1937)Research in Organizational Behavior (1984)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Evolving to a New Dominant Logic for Marketing (2003)Firm Resources and Sustained Competitive Advantage (1991)The Theory of Economic Development (2003)Firm resources and sustained competitive advantage (2004)A framework of sustainable supply chain management: moving toward new theory (2008)A Service‐Orientated Approach to Marketing of Services (1978)Journal of Consumer Research (1984)Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Service Quality Delivery through Web Sites: A Critical Review of Extant Knowledge (2002)The Structure of Scientific Revolutions (1963)Markets and Hierarchies: Analysis and Antitrust Implications. 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this work references cited by second hop

References

  • 1994The Commitment-Trust Theory of Relationship Marketing23,031 cited
  • 1993Market Orientation: Antecedents and Consequences8,825 cited
  • 1984A Service Quality Model and its Marketing Implications6,682 cited
  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 1995Market Orientation and the Learning Organization4,379 cited
  • 1993Market Orientation: Antecedents and Consequences4,340 cited
  • 1995Being Digital3,041 cited
  • 1992The Changing Role of Marketing in the Corporation2,773 cited
  • 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,360 cited
  • 1999Mass customization: The new frontier in business competition2,322 cited
  • 1993From value chain to value constellation: designing interactive strategy.2,050 cited
  • 1996The digital economy: promise and peril in the age of networked intelligence1,643 cited
  • 1999Exploiting the virtual value chain1,059 cited
  • 1992Organizational Size and Innovation1,052 cited
  • 1995CEO characteristics, organizational characteristics and information technology adoption in small businesses822 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2006Commercial Scenarios for the Web: Opportunities and Challenges812 cited
  • Cited by

    • 2003Customer-focused Technology and Performance in Small and Large Banks44 cited
    • 2010The role of information technology in relationships between travel agencies and their suppliers36 cited
    • 2010Online banking in India: An approach to establish CRM26 cited
    • 2005Relationships and the internet: The mediating role of a relationship banker23 cited
    • 2006Marketing de relacionamento junto a consumidores finais: um estudo exploratório com grandes empresas brasileiras22 cited
    • 2008Principles for successful aCRM in organizations21 cited
    • 2012Customer behavior toward online insurance services in India18 cited
    • 2004The Internet and consumer power: the case of Spanish retail banking16 cited
    • 2009A framework for analytical CRM: a data mining perspective12 cited
    • 2006The Impact of the Alignment Between Information Systems and Marketing on Business Performance8 cited
    • 2002The Impact of Organizational and Environmental Factors on the Implementation of Internet-Based Marketing Channels5 cited