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INNOVATIONS IN RURAL MARKETING IN INDIA: A CRITICAL REVIEW OF SELECT CASES
2 references·0 citing·7 second hop
INNOVATIONS IN RURAL MARKETING IN INDIA: A CRITICAL REVIEW OF SELECT CASES (2016)INNOVATIONS IN RURAL MARKETING IN INDIA: …The Challenges and Strategies of Marketing in Rural India (2013)The Challenges and Strategies…The fortune at the bottom of the pyramid (2010)The fortune at the bottom of …Rural Marketing: Indian Perspective (2005)A Review on Retailing Prospects of Indian Rural Market: Issues & Challenges (2015)Infrastructure Development and Changing Market Penetration of Consumer Durables in Rural India (2017)Language and identity: The dynamics of linguistic clustering in multinational enterprises (2024)Misery Loves Companies: Rethinking Social Initiatives by Business (2003)“Implicit” and “Explicit” CSR: A Conceptual Framework for a Comparative Understanding of Corporate Social Responsibility (2008)The Business Model: Recent Developments and Future Research (2011)
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References

  • 2010The fortune at the bottom of the pyramid2,366 cited
  • 2013The Challenges and Strategies of Marketing in Rural India7 cited

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