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Linking sport team sponsorship to perceived switching cost and switching intentions
16 references·3 citing·38 second hop
Linking sport team sponsorship to perceived switching cost and switching intentions (2017)Linking sport team sponsorship to perceiv…Satisfaction: a behavioral perspective on the consumer (2010)Satisfaction: a behavioral pe…Principles and practice of structural equation modeling, 2nd ed. (2005)Principles and practice of st…Nature and Operation of Attitudes (2001)Nature and Operation of Attit…Principles and Practice of Structural Equation Modeling (1998)Principles and Practice of St…Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Fit indices in covariance str…The Psychology of Attitudes (1997)The Psychology of AttitudesThe Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Customer Switching Behavior i…Alumni and their alma mater: A partial test of the reformulated model of organizational identification (1992)Alumni and their alma mater: …Social Identifications: A Social Psychology of Intergroup Relations and Group Processes. (1990)Social Identifications: A Soc…Social Identity Theory and the Organization (1989)Social Identity Theory and th…Social Identity Theory and the Organization (1989)Social Identity Theory and th…EQS : structural equations program manual (1989)EQS : structural equations pr…Measuring the Involvement Construct (1985)Measuring the Involvement Con…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Attitude-behavior relations: A theoretical analysis and review of empirical research. (1977)Attitude-behavior relations: …Testing the relationships among involvement, sponsorship perceived fit and intention to purchase sponsors’ products: the case of esports tournament viewers (2024)Testing the relationships amo…Social Entrepreneurship in Professional Sports: Antecedents and Outcomes from the Consumer Perspective (2021)Social Entrepreneurship in Pr…Building a sponsor’s equity through brand personality: perceptions of fans and rivals (2018)Building a sponsor’s equity t…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Understanding Customer Experience Throughout the Customer Journey (2016)Nature of Prejudice (1954)The Handbook of Social Psychology (1969)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)From Intentions to Actions: A Theory of Planned Behavior (1985)The Elaboration Likelihood Model of Persuasion (1986)The theory of planned behavior (1991)Comparative fit indexes in structural models. (1990)Alternative Ways of Assessing Model Fit (1992)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance (2002)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)A Theory of Social Comparison Processes (1954)The Presentation of Self in Everyday Life. (1956)Emotional Labor in Service Roles: The Influence of Identity (1993)Social Identity and Self-Categorization Processes in Organizational Contexts (2000)On the meaning of work: A theoretical integration and review (2010)The Presentation of Self in Everyday Life (2023)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)When to use and how to report the results of PLS-SEM (2018)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Multidimensional Assessment of Emotion Regulation and Dysregulation: Development, Factor Structure, and Initial Validation of the Difficulties in Emotion Regulation Scale (2003)Structural Equation Modelling: Guidelines for Determining Model Fit (2008)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)International Norm Dynamics and Political Change (1998)Role congruity theory of prejudice toward female leaders. (2002)PLS-SEM: Indeed a Silver Bullet (2011)A Brief Guide to Structural Equation Modeling (2006)Scale Development Research (2006)Preliminary Psychometric Properties of the Acceptance and Action Questionnaire–II: A Revised Measure of Psychological Inflexibility and Experiential Avoidance (2011)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1998Principles and Practice of Structural Equation Modeling36,041 cited
  • 1998Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification.12,297 cited
  • 1996The Behavioral Consequences of Service Quality11,994 cited
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  • 2010Satisfaction: a behavioral perspective on the consumer6,042 cited
  • 1985Measuring the Involvement Construct6,012 cited
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  • 1989Social Identity Theory and the Organization5,394 cited
  • 2001Nature and Operation of Attitudes4,310 cited
  • 1995Customer Switching Behavior in Service Industries: An Exploratory Study2,903 cited

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  • 1990Social Identifications: A Social Psychology of Intergroup Relations and Group Processes.2,339 cited
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    • 2018Building a sponsor’s equity through brand personality: perceptions of fans and rivals15 cited
    • 2024Testing the relationships among involvement, sponsorship perceived fit and intention to purchase sponsors’ products: the case of esports tournament viewers11 cited
    • 2021Social Entrepreneurship in Professional Sports: Antecedents and Outcomes from the Consumer Perspective10 cited