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1978Assessing the Quality of Industrial Products144 cited

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2012INFLUENCE OF CONSUMER ETHNOCENTRISM ON PURCHASE INTENTIONS: CASE OF CROATIA38 cited
2010Country-of-Origin Effects on Consumers’ Evaluations of Automobiles: Perspectives from a Developing Nation36 cited
1996Turkish industrial purchasing managers’ perceptions of foreign and national industrial suppliers

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35 cited

2006The Country-of-Origin Effect and Consumer Attitudes to “Buy Local” Campaign33 cited

2002International Supply Management Systems — The Impact of Price vs. Non‐Price Driven Motives in the United States and Germany30 cited

2013“Bonds” or “Calvin Klein” Down‐under27 cited