Perceived Export Success Factors of Small and Medium-Sized Canadian Firms

Constantine S. Katsikeas · Shengliang Deng · Lawrence H. Wortzel

87 citations0/0 files storedJournal of International Marketing

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International Business and FDI Global trade and economics International Student and Expatriate Challenges

Abstract

In drawing attention to certain important gaps in the export marketing literature, this paper reports on a systematic study of critical factors for export success of small and medium-sized manufacturing firms in Canada. In this ethnocentric context, an attempt is made to investigate the presence of potentially significant differences in perceptions of key export success factors based upon export development, firm size, and product type. The study results point to the importance of the level of export development, product type and, to a lesser extent, company size in influencing exporter perceptions of factors contributing to export success. The implications of the findings for business practitioners and public policy makers are discussed, and avenues for future research outlined along with the limitations of the study.

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References

1977Estimating Nonresponse Bias in Mail Surveys 1977Estimating Nonresponse Bias in Mail Surveys 1994Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures 1981On the Measurement of Organizational Slack 1992Choice of Foreign Market Entry Mode: Impact of Ownership, Location and Internalization Factors 1992On the Relationship Between Firm Size and Export Intensity 1989Management Influences on Export Performance: A Review of the Empirical Literature 1978‐1988 1980Strategy and Environment: A Conceptual Integration

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