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Public policy relating to consumer comprehension of television commercials: A review and some empirical results
16 references·1 citing·43 second hop
Public policy relating to consumer comprehension of television commercials: A review and some empirical results (1993)Public policy relating to consumer compre…Behavioral Decision Research: A Constructive Processing Perspective (1992)Behavioral Decision Research:…The Impact of Product Usage Warnings in Alcoholic Beverage Advertising (1990)The Impact of Product Usage W…Information Processing from Advertisements: Toward an Integrative Framework (1989)Information Processing from A…Disclaimer Footnotes in Ads: Discrepancies between Purpose and Performance (1988)Disclaimer Footnotes in Ads: …Situational Effects of Advertising Repetition: The Moderating Influence of Motivation, Ability, and Opportunity to Respond (1986)Situational Effects of Advert…Cognitive Considerations in Designing Effective Labels for Presenting Risk Information (1986)Cognitive Considerations in D…Affirmative Disclosure at the FTC: Strategic Dimensions (1986)Affirmative Disclosure at the…The Effect of Sexual Embedding on Responses to Magazine Advertisements (1985)The Effect of Sexual Embeddin…Marketing's "Scarlet Letter": The Theory and Practice of Corrective Advertising (1984)Marketing's "Scarlet Letter":…Viewer Miscomprehension of Televised Communication: Selected Findings (1982)Viewer Miscomprehension of Te…The Concept of External Validity (1982)The Concept of External Valid…Television news information gain from interesting video vs. talking heads (1981)Television news information g…The Value of Unit Price Information (1977)The Value of Unit Price Infor…Remembering the News: What the Picture Adds to Recall (1977)Remembering the News: What th…An Effective Display of Unit Price Information (1975)An Effective Display of Unit …Effects of television advertising on children (1971)Effects of television adverti…An International Perspective of Online Disclosure Presentation: A Comparison of Banner Ad Disclosures from United States, United Kingdom, and Singapore Web Sites (2008)An International Perspective …The magical number seven, plus or minus two: Some limits on our capacity for processing information. 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(1976)An Analysis of Information Content in Television Advertising (1977)Cognitive Theories of Persuasion (1984)The Comprehension/Miscomprehension of Print Communication: Selected Findings (1989)Comprehension and Perceived Believability of Seals of Approval Information in Advertising (1993)Segmentation of festival motivation by nationality and satisfaction (2003)INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising (2005)The impact of virtual reality (VR) technology on sport spectators' flow experience and satisfaction (2019)Audio-Visual Redundancy and TV News Recall (1987)Defining Audio/Video Redundancy From a Limited- Capacity Information Processing Perspective (1995)Medicine in the Popular Press: The Influence of the Media on Perceptions of Disease (2008)Forecasting and Planning: An Evaluation (1981)Measuring Constructed Preferences: Towards a Building Code (1999)How voters decide: information processing during election campaigns (2007)Consumer Search and Public Policy (1981)Tradeoffs Between Price and Quality: How a Value Index Affects (1997)Children's Reactions to Television Advertising: An Experimental Approach (1974)Preschoolers' Understanding of the Informational Function of Television Advertising (1987)A Quasi-Experiment Assessing the Effectiveness of TV Advertising Directed to Children (1990)
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References

  • 1992Behavioral Decision Research: A Constructive Processing Perspective1,449 cited
  • 1989Information Processing from Advertisements: Toward an Integrative Framework1,003 cited
  • 1982The Concept of External Validity615 cited
  • 1986Situational Effects of Advertising Repetition: The Moderating Influence of Motivation, Ability, and Opportunity to Respond356 cited
  • 1977The Value of Unit Price Information334 cited
  • 1986Cognitive Considerations in Designing Effective Labels for Presenting Risk Information195 cited
  • 1977Remembering the News: What the Picture Adds to Recall130 cited
  • 1971Effects of television advertising on children128 cited
  • 1975An Effective Display of Unit Price Information118 cited
  • 1982Viewer Miscomprehension of Televised Communication: Selected Findings80 cited
  • 1984Marketing's "Scarlet Letter": The Theory and Practice of Corrective Advertising70 cited
  • 1985The Effect of Sexual Embedding on Responses to Magazine Advertisements50 cited
  • 1988Disclaimer Footnotes in Ads: Discrepancies between Purpose and Performance45 cited
  • 1981Television news information gain from interesting video vs. talking heads39 cited
  • 1990The Impact of Product Usage Warnings in Alcoholic Beverage Advertising

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38 cited
  • 1986Affirmative Disclosure at the FTC: Strategic Dimensions33 cited
  • Cited by

    • 2008An International Perspective of Online Disclosure Presentation: A Comparison of Banner Ad Disclosures from United States, United Kingdom, and Singapore Web Sites9 cited