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Companion encyclopedia of marketing
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Companion encyclopedia of marketing (1995)Companion encyclopedia of marketingAssessing Users' Perceptions on how to Improve Public Services Quality (2012)Assessing Users' Perceptions …Teaching the history of marketing theory (2010)Teaching the history of marke…E-retailers' competitive intensity: A positioning mapping analysis (2003)E-retailers' competitive inte…Case Study Research: Design and Methods (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Case study research: design and methods (2011)A hybrid fuzzy methodology to evaluate customer satisfaction in a public transportation system for Istanbul (2013)Interplay between efficiency and quality in contracting: a case of responses to policy changes in public hearing-aid service (2018)How qualitative research methods can be leveraged to strengthen mixed methods research in public policy and public administration? (2022)Predictors of online buying behavior (1999)E-commerce: the role of familiarity and trust (2000)Consumer Trust in an Internet Store: A Cross-Cultural Validation (2006)Evolving segments of online clothing buyers: an emerging market study (2018)Book Review: Marketing Theory: Evolution and Evaluation (1990)Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science (1991)Rethinking Marketing: Towards Critical Marketing Accountings (1999)Marketing thought and the further development of marketing theory (2011)
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  • 2012Assessing Users' Perceptions on how to Improve Public Services Quality31 cited
  • 2003E-retailers' competitive intensity: A positioning mapping analysis11 cited
  • 2010Teaching the history of marketing theory8 cited

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