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“What You See, Is What You Get?” Guidelines for Influencing Consumers' Perceptions of Consumer Durables through Product Appearance
16 references·1 citing·40 second hop
“What You See, Is What You Get?” Guidelines for Influencing Consumers' Perceptions of Consumer Durables through Product Appearance (2017)“What You See, Is What You Get?” Guidelin…Advances in Consumer Research (2025)Advances in Consumer ResearchHolistic Package Design and Consumer Brand Impressions (2008)Holistic Package Design and C…Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing (2005)Feature Fatigue: When Product…The Different Roles of Product Appearance in Consumer Choice * (2004)The Different Roles of Produc…Seeing things: consumer response to the visual domain in product design (2004)Seeing things: consumer respo…Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement (2003)Individual Differences in the…The Influence of Unity and Prototypicality on Aesthetic Responses to New Product Designs (1998)The Influence of Unity and Pr…Guidelines for Selecting or Modifying Logos (1998)Guidelines for Selecting or M…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Seeking the Ideal Form: Product Design and Consumer Response (1995)Seeking the Ideal Form: Produ…Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality (1994)Marketing Universals: Consume…Expert performance: Its structure and acquisition. (1994)Expert performance: Its struc…Free Competition and the Optimal Amount of Fraud (1973)Free Competition and the Opti…What is beautiful is good. (1972)What is beautiful is good.Information and Consumer Behavior (1970)Information and Consumer Beha…Conceptualising online fashion brand recognition: scale development and validation (2020)Conceptualising online fashio…An approach to environmental psychology (1974)Feeling and thinking: Preferences need no inferences. (1980)Possessions and the Extended Self (1988)The Presentation of Self in Everyday Life. (1956)Motivation and Personality (1997)Graphic elicitation: using research diagrams as interview stimuli (2006)Exploring the Appeal of Product Design: A Grounded, Value‐Based Model of Key Design Elements and Relationships * (2010)Using combined eye tracking and word association in order to assess novel packaging solutions: A case study involving jam jars (2012)Distinction: A Social Critique of the Judgement of Taste* (2018)Frames of Mind: The Theory of Multiple Intelligences (1984)Situated Learning: Legitimate Peripheral Participation. (1994)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)Cognitive Architecture and Instructional Design (1998)Grit: Perseverance and passion for long-term goals. (2007)Cognitive Load Theory (2011)Levi-Strauss’s Theory on Kinship and Marriage (1952)Social stigma and self-esteem: The self-protective properties of stigma. (1989)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)How stigma interferes with mental health care. (2004)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)The Hidden Dimension (1973)The Reputational Landscape (1997)Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture (1999)A conceptual model of perceived customer value in e‐commerce: A preliminary investigation (2003)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)The Evolution of Cooperation (1981)The Role of Market Forces in Assuring Contractual Performance (1981)Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)Understanding Consumer Conversations Around Ads in a Web 2.0 World (2011)Social media and sports: driving fan engagement with football clubs on Facebook (2017)The Effects of Instagram Use, Social Comparison, and Self-Esteem on Social Anxiety: A Survey Study in Singapore (2020)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)
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References

  • 1970Information and Consumer Behavior5,796 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 1973Free Competition and the Optimal Amount of Fraud3,943 cited
  • 1972What is beautiful is good.3,863 cited
  • 1994Expert performance: Its structure and acquisition.2,072 cited
  • 1995Seeking the Ideal Form: Product Design and Consumer Response1,922 cited
  • 2025Advances in Consumer Research1,129 cited
  • 1994Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality1,083 cited
  • 2004Seeing things: consumer response to the visual domain in product design971 cited
  • 2004The Different Roles of Product Appearance in Consumer Choice *912 cited
  • 2003Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement788 cited
  • 2005Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing707 cited
  • 2008Holistic Package Design and Consumer Brand Impressions705 cited
  • 1998The Influence of Unity and Prototypicality on Aesthetic Responses to New Product Designs675 cited

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  • 1998Guidelines for Selecting or Modifying Logos655 cited
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    • 2020Conceptualising online fashion brand recognition: scale development and validation11 cited