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Psychological ownership: a social marketing advertising message appeal?

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2001

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Corporate social responsibility and cause-related marketing: an overview

632 cited

1995When Attention‐Getting Advertising Tactics Elicit Consumer Inferences of Manipulative Intent: The Importance of Balancing Benefits and Investments557 cited

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2019For brand alliance social or cause related marketing which one is better? A study in emerging markets13 cited
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2022Do efforts to address safety pay off? Evidence from the sharing economy in the post–pandemic world13 cited
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