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Crowdsourcing: A Platform for Crowd Engagement in the Publishing Industry
5 references·0 citing·24 second hop
Crowdsourcing: A Platform for Crowd Engagement in the Publishing Industry (2017)Crowdsourcing: A Platform for Crowd Engag…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…Social media: The new hybrid element of the promotion mix (2009)Social media: The new hybrid …Cultivating Trust and Harvesting Value in Virtual Communities (2008)Cultivating Trust and Harvest…Open Innovation: The New Imperative for Creating and Profiting from Technology (2003)Open Innovation: The New Impe…The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)The Field behind the Screen: …Naturalistic inquiry (1985)Using Online Conversations to Study Word-of-Mouth Communication (2004)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Consumer engagement in a virtual brand community: An exploratory analysis (2011)The Discovery of Grounded Theory (2017)Distinction: A Social Critique of the Judgement of Taste* (2018)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Proposing the online community self-disclosure model: The case of working professionals in France and the U.K. who use online communities (2010)Social media engagement: a model of antecedents and relational outcomes (2017)Behind influencer marketing: key marketing decisions and their effects on followers’ responses (2020)The Presentation of Self in Everyday Life. (1956)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Social media? Get serious! Understanding the functional building blocks of social media (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The sharing economy: Why people participate in collaborative consumption (2015)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Business Model Innovation: Opportunities and Barriers (2009)The Business Model: Recent Developments and Future Research (2011)Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011)Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)
this work references cited by second hop

References

  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 2003Open Innovation: The New Imperative for Creating and Profiting from Technology9,367 cited
  • 2009Social media: The new hybrid element of the promotion mix4,108 cited
  • 2002The Field behind the Screen: Using Netnography for Marketing Research in Online Communities3,970 cited
  • 2008Cultivating Trust and Harvesting Value in Virtual Communities484 cited

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