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Strategies for marketing to the rural customer in India: the 4 as model of rural marketing.
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Strategies for marketing to the rural customer in India: the 4 as model of rural marketing. (2017)Strategies for marketing to the rural cus…Critical Factors for the Upscale of Online Shopping (2023)Critical Factors for the Upsc…What Are The Rural And Urban Marketing Components, If Any, Within Agri-Food Marketing In Bottom Of The Pyramid- Subsistence Market Contexts In Developing Countries? A Literature Review (2022)What Are The Rural And Urban …What Are The Characteristics of Agri-Food Marketing in Bottom of The PyramidSubsistence Markets In Developing Economies? (2022)What Are The Characteristics …Rural Marketing Strategies in India: Recent Trends (2022)Rural Marketing Strategies in…A STUDY ON MARKETING CHALLENGES FACED BY RURAL AREAS (2022)A STUDY ON MARKETING CHALLENG…Review of Rural Marketing in India and Innovations in Rural Marketing (2020)Review of Rural Marketing in …A Study on Rural Marketing Management of Indian FMCG Product (2020)A Study on Rural Marketing Ma…The Rural Boom in India (2012)INDIAN RURAL MARKET: OPPORTUNITIES AND CHALLENGES (2016)Challenges and Opportunities of Indian Rural Market (2013)Agri-Food Marketing in Bottom of the Pyramid-Subsistence Markets: Practical Considerations (2023)Redefining Rural Marketing: An Approach Towards Micro Entrepreneurship With Special Reference to Shakti (2012)Rural Marketing in India Challenges and Opportunities (2012)Promotion and marketing communications in the information marketplace (1998)Rural Marketing in India (2015)Business Research Methods (2011)Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices (2011)Research Methods for Business Students (2015)Agri-Food Marketing in Bottom of the Pyramid-Subsistence Markets in Developing Economies: A Stocktaking and Reflection of Previous Research Conducted (2025)Research methods for business: A skill building approach (1993)The fortune at the bottom of the pyramid (2010)Clicks Only, Clicks and Bricks, and Bricks Only: Are Retail Salespeople an Important Factor in Choice? (2002)Online Shopping Hesitation (2006)Online Shopper Behavior: Influences of Online Shopping Decision (2011)
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Cited by

  • 2023Critical Factors for the Upscale of Online Shopping10 cited
  • 2020Review of Rural Marketing in India and Innovations in Rural Marketing8 cited
  • 2022What Are The Rural And Urban Marketing Components, If Any, Within Agri-Food Marketing In Bottom Of The Pyramid- Subsistence Market Contexts In Developing Countries? A Literature Review4 cited
  • 2020A Study on Rural Marketing Management of Indian FMCG Product3 cited
  • 2022Rural Marketing Strategies in India: Recent Trends3 cited
  • 2022What Are The Characteristics of Agri-Food Marketing in Bottom of The PyramidSubsistence Markets In Developing Economies?2 cited
  • 2022A STUDY ON MARKETING CHALLENGES FACED BY RURAL AREAS1 cited

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