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The Relevance of Marketing Mix and Service Quality on Students' Decision-Making Factors Regarding Higher Education and Satisfaction
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The Relevance of Marketing Mix and Service Quality on Students' Decision-Making Factors Regarding Higher Education and Satisfaction (2017)The Relevance of Marketing Mix and Servic…The relationship between marketing mix and customer decision-making over travel agents: an empirical study (2012)The relationship between mark…THE IMPACTS OF MARKETING MIX ON STUDENTS CHOICE OF UNIVERSITY STUDY CASE OF PRIVATE UNIVERSITY IN BANDUNG, INDONESIA (2011)THE IMPACTS OF MARKETING MIX …SERVICE QUALITY, CUSTOMER SATISFACTION AND LOYALTY: A TEST OF MEDIATION (2010)SERVICE QUALITY, CUSTOMER SAT…Churchill, Ford, Walker's Sales Force Management (2008)Churchill, Ford, Walker's Sal…Organizational Behavior (2003)Organizational BehaviorIdentifying College Choice Factors to Successfully Market Your Institution. (2003)An Integrated Model of Application, Admission, Enrollment, and Financial Aid (2006)An Impact of Education Marketing on Enrolment of Students at Private Management Colleges in Kathmandu (2018)Market Orientation as a Culture Aspect: Marketing and Leadership Style of Principals (2023)The Concept of the Marketing Mix (1964)Marketing Management: An Asian Perspective (1994)Principles and Practice of Marketing (1996)Factors Affecting Consumers’ Internet Shopping Behavior During the COVID-19 Pandemic: Evidence From Bangladesh (2020)Factors Influencing Customer Purchase Intention Towards Insurance Products (2020)The Influences of Services Marketing Mix (7ps) on Loyalty, Intentions, and Profitability in the Egyptian Travel Agencies: The Mediating Role of Customer Satisfaction (2022)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Behavioral Consequences of Service Quality (1996)Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics (2001)The effects of service quality on student loyalty: the mediating role of student satisfaction (2016)The impact of perceived price justice and satisfaction on loyalty: the mediating effect of revisit intention (2019)Understanding the user satisfaction and loyalty of customer service chatbots (2022)The evolution of the seven steps of selling (2004)Making Sales Technology Effective (2006)‘It's almost like taking the sales out of selling’—Towards a conceptualization of value-based selling in business markets (2011)Global leadership success through emotional and cultural intelligences (2005)Spirituality and leadership: An empirical review of definitions, distinctions, and embedded assumptions (2005)What drives corporate social performance? The role of nation-level institutions (2012)
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References

  • 2003Organizational Behavior771 cited
  • 2010SERVICE QUALITY, CUSTOMER SATISFACTION AND LOYALTY: A TEST OF MEDIATION329 cited
  • 2008Churchill, Ford, Walker's Sales Force Management84 cited
  • 2012The relationship between marketing mix and customer decision-making over travel agents: an empirical study51 cited
  • 2011THE IMPACTS OF MARKETING MIX ON STUDENTS CHOICE OF UNIVERSITY STUDY CASE OF PRIVATE UNIVERSITY IN BANDUNG, INDONESIA15 cited

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