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Understanding Social Business and Wellbeing at the BoP

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542 cited

2013Reviewing a Decade of Research on the “Base/Bottom of the Pyramid” (BOP) Concept539 cited

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2024Understanding the Base of the Pyramid (BoP) and Guidance for Fintech Success. Taking Into Account the 3 Ws: Work, Women, and Wellbeing with Evidence from Egypt0 cited