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Perceived values of branded mobile media, consumer engagement, business-consumer relationship quality and purchase intention: A study of WeChat in China
16 references·6 citing·44 second hopsampled
Perceived values of branded mobile media, consumer engagement, business-consumer relationship quality and purchase intention: A study of WeChat in China (2017)Perceived values of branded mobile media,…Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer Brand Engagement in …Drivers of consumer–brand identification (2012)Drivers of consumer–brand ide…Customer engagement, buyer‐seller relationships, and social media (2012)Customer engagement, buyer‐se…Introducing COBRAs (2011)Introducing COBRAsFacebook as a toolkit: A uses and gratification approach to unbundling feature use (2011)Facebook as a toolkit: A uses…Consumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer engagement in a virt…Is There Social Capital in a Social Network Site?: Facebook Use and College Students' Life Satisfaction, Trust, and Participation (2009)Is There Social Capital in a …How Habit Limits the Predictive Power of Intention: The Case of Information Systems Continuance1 (2007)How Habit Limits the Predicti…The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention (2005)The Effects of Customer Satis…INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising (2005)INTERNET USES AND GRATIFICATI…Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Electronic word-of-mouth via …User Acceptance of Information Technology: Toward A Unified View1 (2003)User Acceptance of Informatio…Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Consumer–Company Identificati…Entertainment-Education and Elaboration Likelihood: Understanding the Processing of Narrative Persuasion (2002)Entertainment-Education and E…The relationships of customer satisfaction, customer loyalty, and profitability: an empirical study (1996)The relationships of customer…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…The Impact of Digital Marketing on Sustainable Consumption and Environmental Product Management in China: A Business Model and Legal Perspective (2025)The Impact of Digital Marketi…PENGARUH LIVE STREAMING SHOPPING TERHADAP PENJUALAN BARANG THRIFSHOP DI KOTA BATAM (2023)PENGARUH LIVE STREAMING SHOPP…Gamification in financial service apps to enhance customer experience and engagement (2023)Gamification in financial ser…Host-tourist interaction, revisit intention and memorable tourism experience through relationship quality and perceived service quality in ecotourism (2022)Host-tourist interaction, rev…The Effect of Customer Experiences on Purchase Intention Through Mediator Variables of Mental Engagement and Visual Perception (2020)The Effect of Customer Experi…Social Commerce Success: Antecedents of Purchase Intention and the Mediating Role of Trust (2020)Social Commerce Success: Ante…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy mechanism in human agency. 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(2005)Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach (2007)The Satisfaction With Life Scale (1985)Social Capital in the Creation of Human Capital (1988)Bowling alone: the collapse and revival of American community (2000)Connection strategies: Social capital implications of Facebook-enabled communication practices (2011)Social Media Use for News and Individuals' Social Capital, Civic Engagement and Political Participation (2012)Understanding Generation Y and their use of social media: a review and research agenda (2013)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Evolving to a New Dominant Logic for Marketing (2003)Consumer engagement in online brand communities: a social media perspective (2015)Social media in marketing: A review and analysis of the existing literature (2017)The theory of planned behavior (1991)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Older Adults' Reasons for Using Technology while Aging in Place (2015)Diffusion of Innovations 1 (2019)Developing Buyer-Seller Relationships (1987)The Process of Customer Engagement: A Conceptual Framework (2008)Why Don’t Men Ever Stop to Ask for Directions? 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this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
  • 2003User Acceptance of Information Technology: Toward A Unified View144,945 cited
  • 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?5,913 cited
  • 2003Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies3,330 cited
  • 2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation3,261 cited
  • 2011Consumer engagement in a virtual brand community: An exploratory analysis3,229 cited
  • 2007How Habit Limits the Predictive Power of Intention: The Case of Information Systems Continuance12,320 cited
  • 2009Is There Social Capital in a Social Network Site?: Facebook Use and College Students' Life Satisfaction, Trust, and Participation2,228 cited
  • 1996The relationships of customer satisfaction, customer loyalty, and profitability: an empirical study1,862 cited
  • 2005The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention1,575 cited
  • 2011Introducing COBRAs1,467 cited
  • 2002Entertainment-Education and Elaboration Likelihood: Understanding the Processing of Narrative Persuasion1,452 cited
  • 2012Customer engagement, buyer‐seller relationships, and social media1,388 cited

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  • 2005INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising954 cited
  • 2011Facebook as a toolkit: A uses and gratification approach to unbundling feature use935 cited
  • 2012Drivers of consumer–brand identification888 cited
  • Cited by

    • 2020Social Commerce Success: Antecedents of Purchase Intention and the Mediating Role of Trust108 cited
    • 2022Host-tourist interaction, revisit intention and memorable tourism experience through relationship quality and perceived service quality in ecotourism100 cited
    • 2023Gamification in financial service apps to enhance customer experience and engagement30 cited
    • 2023PENGARUH LIVE STREAMING SHOPPING TERHADAP PENJUALAN BARANG THRIFSHOP DI KOTA BATAM8 cited
    • 2025The Impact of Digital Marketing on Sustainable Consumption and Environmental Product Management in China: A Business Model and Legal Perspective7 cited
    • 2020The Effect of Customer Experiences on Purchase Intention Through Mediator Variables of Mental Engagement and Visual Perception7 cited