SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The Impact of Brand Experiences, Brand Equity and Corporate Branding on Brand Loyalty: Evidence from Jordan
16 references·1 citing·44 second hop
The Impact of Brand Experiences, Brand Equity and Corporate Branding on Brand Loyalty: Evidence from Jordan (2017)The Impact of Brand Experiences, Brand Eq…Brand evaluation, satisfaction and trust as predictors of brand loyalty: the mediator-moderator effect of brand relationships (2015)Brand evaluation, satisfactio…The Mediating Effects of Brand Association, Brand Loyalty, Brand Image and Perceived Quality on Brand Equity (2013)The Mediating Effects of Bran…The Effect of Brand Satisfaction, Trust and Brand Commitment on Loyalty and Repurchase Intentions (2012)The Effect of Brand Satisfact…Product attributes and brand equity in the mobile domain: The mediating role of customer experience (2012)Product attributes and brand …The role of brand experience and affective commitment in determining brand loyalty (2011)The role of brand experience …The Effects of Brand Experiences, Trust and Satisfaction on Building Brand Loyalty; An Empirical Research On Global Brands (2011)The Effects of Brand Experien…Sensory marketing: the multi‐sensory brand‐experience concept (2011)Sensory marketing: the multi‐…Experience Marketing: Concepts, Frameworks and Consumer Insights (2011)Experience Marketing: Concept…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Risk aversion and brand loyalty: the mediating role of brand trust and brand affect (2008)Risk aversion and brand loyal…The impact of brand trust and satisfaction on retailer repurchase intentions (2006)The impact of brand trust and…Effects of consumer perceptions of brand experience on the web: brand familiarity, satisfaction and brand trust (2005)Effects of consumer perceptio…Towards an integrated approach to corporate branding – an empirical study (2002)Towards an integrated approac…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Building customer-based brand equity : a blueprint for creating strong brands (2001)Building customer-based brand…Managing Brand Equity (1991)Managing Brand EquityFactors Influencing Brand Loyalty in Durable Goods Market (2018)Factors Influencing Brand Loy…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The Satisfaction With Life Scale (1985)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Happiness from Ordinary and Extraordinary Experiences (2013)Co-creation of tourist experiences: a literature review (2015)Moving the Customer Experience Field Forward: Introducing the Touchpoints, Context, Qualities (TCQ) Nomenclature (2020)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives (2009)Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes (2012)Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response (2017)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Does Having an Ethical Brand Matter? The Influence of Consumer Perceived Ethicality on Trust, Affect and Loyalty (2012)Building Trust Between Consumers and Corporations: The Role of Consumer Perceptions of Transparency and Social Responsibility (2013)Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand (2023)Principles and Practice of Structural Equation Modeling (1998)Customer loyalty: a review and future directions with a special focus on the hospitality industry (2015)Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty (2018)Social and environmental sustainability model on consumers’ altruism, green purchase intention, green brand loyalty and evangelism (2019)Advances in Consumer Research (2025)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer brand relationships research: A bibliometric citation meta-analysis (2014)How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy (2018)Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention (2020)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Evolving to a New Dominant Logic for Marketing (2003)Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism (2011)Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness (2018)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Dimensions of Brand Personality (1997)Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook (2016)Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me (2017)Does gamification affect brand engagement and equity? A study in online brand communities (2020)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement (2011)Understanding Customer Experience Throughout the Customer Journey (2016)
this work references cited by second hop

References

  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 1991Managing Brand Equity3,818 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
  • 2001Building customer-based brand equity : a blueprint for creating strong brands805 cited
  • 2005Effects of consumer perceptions of brand experience on the web: brand familiarity, satisfaction and brand trust750 cited
  • 2011The role of brand experience and affective commitment in determining brand loyalty580 cited
  • 2011Sensory marketing: the multi‐sensory brand‐experience concept545 cited
  • 2011The Effects of Brand Experiences, Trust and Satisfaction on Building Brand Loyalty; An Empirical Research On Global Brands541 cited
  • 2011Experience Marketing: Concepts, Frameworks and Consumer Insights428 cited
  • 2008Risk aversion and brand loyalty: the mediating role of brand trust and brand affect343 cited
  • 2006The impact of brand trust and satisfaction on retailer repurchase intentions313 cited
  • 2015Brand evaluation, satisfaction and trust as predictors of brand loyalty: the mediator-moderator effect of brand relationships299 cited
  • 2013The Mediating Effects of Brand Association, Brand Loyalty, Brand Image and Perceived Quality on Brand Equity292 cited
  • 2012The Effect of Brand Satisfaction, Trust and Brand Commitment on Loyalty and Repurchase Intentions

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

279 cited
  • 2002Towards an integrated approach to corporate branding – an empirical study191 cited
  • 2012Product attributes and brand equity in the mobile domain: The mediating role of customer experience189 cited
  • Cited by

    • 2018Factors Influencing Brand Loyalty in Durable Goods Market17 cited