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Advanced Marketing Strategy
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Advanced Marketing Strategy (2009)Advanced Marketing StrategyAnalysis for Marketing Planning (1988)Analysis for Marketing Planni…Change readiness: an alternative conceptualization and an exploratory investigation (2010)Change readiness: an alternat…Product modularity and the product life cycle: new dynamics in the interactions of product and process technologies (2008)Product modularity and the pr…What motivates European firms to adopt environmental management systems? (2001)What motivates European firms…An Investigation of Modulator Effects on Alignment Skill (1997)An Investigation of Modulator…Technology Management and American Culture: Implications for Business Process Redesign (1996)Technology Management and Ame…Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms (1990)Core capabilities and core rigidities: A paradox in managing new product development (1992)Profiting from technological innovation: Implications for integration, collaboration, licensing and public policy (1993)Modularity's impact on the quality and productivity of embedded software development: a case study in a Hong Kong company (2014)Firm Resources and Sustained Competitive Advantage (1991)Dynamic capabilities and strategic management (1997)Firm resources and sustained competitive advantage (2004)Policy analysis : concepts and practice (1989)Policy Analysis: Concepts and Practice (1990)Socially Responsible Organizational Buying: Environmental Concern as a Noneconomic Buying Criterion (1994)Implementing environmental management systems in industries along the Atlantic coast of Cameroon: drivers, benefits and barriers (2006)Determinants of international environmental strategies of Korean firms: An explorative case-study approach (2011)A Paradigm for Developing Better Measures of Marketing Constructs (1979)The Framing of Decisions and the Psychology of Choice (1981)Self-Reports in Organizational Research: Problems and Prospects (1986)Export intensity and marketing in transition economies: Evidence from China (2010)The Evolution of Cooperation (1981)Organizational culture and leadership (1993)Trust: The Social Virtues and the Creation of Prosperity (1996)The comparative importance of human resource management practices in the context of business to business (B2B) electronic commerce (2004)TOWARDS A CONCEPTUALISATION OF BPM CULTURE: RESULTS FROM A LITERATURE REVIEW (2011)Investigating the factors affecting readiness for lean system adoption within Kuwaiti small and medium-sized manufacturing industries (2014)The E-Marketing Mix: A Contribution of the E-Tailing Wars (2002)Sustainable value propositions: Framework and implications for technology suppliers (2016)How B2B suppliers articulate customer value propositions in the circular economy: Four innovation-driven value creation logics (2019)
this work references cited by second hop

References

  • 1988Analysis for Marketing Planning99 cited

Cited by

  • 2001What motivates European firms to adopt environmental management systems?46 cited
  • 1996Technology Management and American Culture: Implications for Business Process Redesign37 cited
  • 2010Change readiness: an alternative conceptualization and an exploratory investigation21 cited
  • 2008Product modularity and the product life cycle: new dynamics in the interactions of product and process technologies14 cited
  • 1997An Investigation of Modulator Effects on Alignment Skill12 cited

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