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• 2021Employee perceptions of employers’ creativity and innovation: Implications for employer attractiveness and branding in tourism and hospitality99 cited
• 2023Employer branding: A strategy to enhance organizational performance86 cited
• 2023Exploring the relationship between employer branding and talent retention: the mediation effect of employee engagement82 cited
• 2021Impact of Employer Branding on Employee Commitment: Employee Engagement as a Mediator61 cited
• 2020HRD indicators and branding practices: a viewpoint on the employer brand building process54 cited
• 2022Does employer branding facilitate the retention of healthcare employees? A mediation moderation study through organisational identification, psychological involvement, and employee loyalty53 cited
• 2021Employer branding factors as promoters of the dimensions of employee organizational commitment44 cited
• 2020Employer Branding and Organisational Citizenship Behaviour: The Mediating Role of Job Satisfaction42 cited
• 2019Importance-performance analysis as a tool to guide employer branding strategies in the IT-BPM industry38 cited
• 2018Employee recruitment and its relationship with employee satisfaction: Verifying the mediating role of the employer brand30 cited
• 2021Employer brand experience and organizational citizenship behavior: mediating role of employee engagement30 cited
• 2023I just work here! Employees as co-creators of the employer brand