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Sexual Orientation as a Peripheral Cue in Advertising: Effects of Models’ Sexual Orientation, Argument Strength, and Involvement on Responses to Magazine Ads
16 references·0 citing·37 second hop
Sexual Orientation as a Peripheral Cue in Advertising: Effects of Models’ Sexual Orientation, Argument Strength, and Involvement on Responses to Magazine Ads (2017)Sexual Orientation as a Peripheral Cue in…The Lesbian and Gay Studies Reader (2012)The Lesbian and Gay Studies R…How Many People are Lesbian, Gay, Bisexual and Transgender? (2011)How Many People are Lesbian, …Social Identifications (2006)Social IdentificationsSocial Identity: Context, Commitment, Content (1999)Social Identity: Context, Com…Noticing Cultural Differences: Ad Meanings Created by Target and Non-Target Markets (1999)Noticing Cultural Differences…Dual-process theories in social psychology (1999)Dual-process theories in soci…Images in Advertising: The Need for a Theory of Visual Rhetoric (1994)Images in Advertising: The Ne…How Does Motivation Moderate the Impact of Central and Peripheral Processing on Brand Attitudes and Intentions? (1992)How Does Motivation Moderate …Social Identifications: A Social Psychology of Intergroup Relations and Group Processes. (1990)Social Identifications: A Soc…A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research (1990)A Framework for Conceptualizi…Heterosexuals' attitudes toward lesbians and gay men: Correlates and gender differences (1988)Heterosexuals' attitudes towa…The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…Communication and Persuasion (1986)Communication and PersuasionAttitudes Toward Lesbians and Gay Men: (1984)Attitudes Toward Lesbians and…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Attitudes and Persuasion: Classic and Contemporary Approaches (1981)Attitudes and Persuasion: Cla…A Theory of Cognitive Dissonance (1957)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Using social and behavioural science to support COVID-19 pandemic response (2020)A Theory of Semiotics (1976)Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance (1986)Liberatory Postmodernism and the Reenchantment of Consumption (1995)Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses (1999)Consumer Culture Theory (CCT): Twenty Years of Research (2005)A Rhetoric of Motives (2017)Sexual Behavior in the Human Male (1948)A new scale of social desirability independent of psychopathology. (1960)A short version of the Attitudes toward Women Scale (AWS) (1973)"Some of My Best Friends" Intergroup Contact, Concealable Stigma, and Heterosexuals' Attitudes Toward Gay Men and Lesbians (1996)CURRENT RESEARCH IN SOCIAL PSYCHOLOGY (1996)Measuring multiple minority stress: The LGBT People of Color Microaggressions Scale. (2011)Statistical principles in experimental design. (1962)A Theory of Cognitive Dissonance (2017)Personal involvement as a determinant of argument-based persuasion. (1981)The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion. (1984)An advocacy coalition framework of policy change and the role of policy-oriented learning therein (1988)Risk as Analysis and Risk as Feelings: Some Thoughts about Affect, Reason, Risk, and Rationality (2004)Associative and propositional processes in evaluation: An integrative review of implicit and explicit attitude change. (2006)Motivated Skepticism in the Evaluation of Political Beliefs (2006)A Social Identity Theory of Leadership (2001)A social influence model of consumer participation in network- and small-group-based virtual communities (2004)Social Identity Theory and Self‐categorization Theory: A Historical Review (2008)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Breaching or Building Social Boundaries? (1998)Group virtue: The importance of morality (vs. competence and sociability) in the positive evaluation of in-groups. (2007)Relative Deprivation (2011)GLOBAL IDENTITIES (2001)Orientations (2006)Queer Intersections: Sexuality and Gender in Migration Studies (2006)
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References

  • 1986The Elaboration Likelihood Model of Persuasion8,811 cited
  • 1999Dual-process theories in social psychology6,102 cited
  • 1986Communication and Persuasion5,214 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1981Attitudes and Persuasion: Classic and Contemporary Approaches3,368 cited
  • 2012The Lesbian and Gay Studies Reader2,481 cited
  • 1990Social Identifications: A Social Psychology of Intergroup Relations and Group Processes.2,339 cited
  • 1999Social Identity: Context, Commitment, Content1,448 cited
  • 1988Heterosexuals' attitudes toward lesbians and gay men: Correlates and gender differences1,274 cited
  • 1994Images in Advertising: The Need for a Theory of Visual Rhetoric790 cited
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  • 1990A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research438 cited
  • 1984Attitudes Toward Lesbians and Gay Men:408 cited
  • 1992How Does Motivation Moderate the Impact of Central and Peripheral Processing on Brand Attitudes and Intentions?

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284 cited
  • 1999Noticing Cultural Differences: Ad Meanings Created by Target and Non-Target Markets248 cited
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