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How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
16 references·1 citing·40 second hop
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption (2017)How Chipotle used unbranded content to in…Advances in Consumer Research (2025)Advances in Consumer ResearchCommunication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Communication and Persuasion:…G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences (2007)G*Power 3: A flexible statist…Sustainable Food Consumption: Exploring the Consumer “Attitude – Behavioral Intention” Gap (2006)Sustainable Food Consumption:…Narrative Processing: Building Consumer Connections to Brands (2004)Narrative Processing: Buildin…Sympathy and Empathy: Emotional Responses to Advertising Dramas (2003)Sympathy and Empathy: Emotion…The role of transportation in the persuasiveness of public narratives. (2000)The role of transportation in…The Limited Capacity Model of Mediated Message Processing (2000)The Limited Capacity Model of…How Advertising Works: What Do We Really Know? (1999)How Advertising Works: What D…Evaluating the use of exploratory factor analysis in psychological research. (1999)Evaluating the use of explora…Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall (1998)Product Placement in Movies: …Communicating Experiences: A Narrative Approach to Creating Service Brand Image (1997)Communicating Experiences: A …The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…Communication and Persuasion (1986)Communication and PersuasionConsumer Buying Intentions and Purchase Probability: An Experiment in Survey Design (1966)Consumer Buying Intentions an…Communication and Persuasion: Psychological Studies of Opinion Change. 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References

  • 2007G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences65,813 cited
  • 2025Advances in Consumer Research13,264 cited
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579 cited
  • 1997Communicating Experiences: A Narrative Approach to Creating Service Brand Image490 cited
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    • 2020Building Strong Futures: The Feasibility of Using a Targeted Digital Media Campaign to Improve Knowledge About Pregnancy and Low Birthweight Among Black Women11 cited