Article2017

Consumer Ethnocentrism in Turkey: Ours are Better than Theirs

Gaye Açıkdilli · Christopher Zıemnowıcz · Victor Bahhouth

54 citations0/0 files storedJournal of International Consumer Marketing

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Consumer Behavior in Brand Consumption and Identification Consumer Market Behavior and Pricing Consumer Perception and Purchasing Behavior

Abstract

Consumer ethnocentrism and lifestyles are among major influences in buying behavior. This study updates consumer ethnocentric behavior following some changes in Turkey that occurred in 2016. The CETSCALE (Shimp and Sharma 1987 Shimp, T. A., and S. Sharma. 1987. Consumer ethnocentrism: Construction and validation of the CETSCALE. Journal of Marketing Research 24:280–289.[Crossref], [Web of Science ®] , [Google Scholar]) is used to reveal tendency to prefer products made domestically in contrast to those of foreign origin. Psychographics - used to measure activities, interests, and opinions (AIO) - were analyzed to identify consumers' lifestyles that affect buying decisions. Findings indicate that Turkish consumers are basically rational buyers and do not discriminate against imported products, but have a preference for local goods that are of equal quality to the imports because buying them assists the economy and employment in the nation.

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References

1997Questions of Cultural Identity 1987Consumer Ethnocentrism: Construction and Validation of the CETSCALE 1989Journal of Individual Psychology 1982Country-of-Origin Effects on Product Evaluations 1990Consumer Behavior and Marketing Strategy 1998The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China 2000Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries 1992Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects

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