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Factors influencing clothing interest and purchase intention: a study of Generation Y consumers in Malaysia
16 references·16 citing·38 second hopsampled
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References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 2003Research Methods for Business Students17,197 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics9,798 cited
  • 1993Motivation and personality8,739 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 2000Research Methods for Business Students5,592 cited
  • 2018International Journal of Business and Social Science4,284 cited
  • 1991Managing Brand Equity3,818 cited
  • 2007Research Methods for Business3,639 cited
  • 2010From the Editors: Common method variance in international business research3,363 cited
  • 2006Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research3,226 cited
  • 2009Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site2,453 cited
  • 2008Research Methods for Business2,376 cited
  • 1967Role of Product-Related Conversations in the Diffusion of a New Product

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1,809 cited
  • 2001Consumers' Need for Uniqueness: Scale Development and Validation1,789 cited
  • Cited by

    • 2020The Relationship Between Service Quality, Corporate Image, and Customer Loyalty of Generation Y: An Application of S-O-R Paradigm in the Context of Superstores in Bangladesh118 cited
    • 2023The Influence of Social Media and Sustainability Advocacy on the Purchase Intention of Filipino Consumers in Fast Fashion58 cited
    • 2023Influence of corporate social responsibility and brand attitude on purchase intention53 cited
    • 2020Cruising down millennials’ fashion runway: a cross-functional study beyond Pacific borders49 cited
    • 2020Modeling the hierarchical structure of secondhand clothing buying behavior antecedents of millennials40 cited
    • 2021E-service quality perceptions of millennials and non-millennials on O2O delivery applications36 cited
    • 2020Millennials' preference of hedonic value over utilitarian value: Evidence from a developing country30 cited
    • 2021Relationship mapping of consumer buying behavior antecedents of secondhand clothing with fuzzy DEMATEL23 cited
    • 2019Interest, But Not Liking, Drives Consumer Preference toward Novelty22 cited
    • 2020The Effect of Service Quality on Customer Loyalty of Generation Y – An Empirical Investigation on Superstores in Bangladesh22 cited
    • 2021User Attitude and Intentions Towards FinTech in Bangladesh20 cited
    • 2021Mediating Role of Perceived Value on the Relationship Among Perceived Risks, Perceived Quality, and Purchase Intention of Private Label Brands19 cited
    • 2023Using Artificial Intelligence to Promote Branded Color Cosmetics: Evidence from Indonesia16 cited
    • 2023Do extrinsic factors encourage shoppers’ compulsive buying? Store environment and product characteristics16 cited
    • 2022PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN11 cited
    • 2019Factors Influencing the Purchase Behaviour of Sustainable Fashion among Millennial Consumers in Kuala Lumpur11 cited