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ArticlePricing: Making profitable decisions

Michael V. Larie1979

Article1979

Pricing: Making profitable decisions

Michael V. Larie

125 citations·0/0 files stored·Industrial Marketing Management

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Consumer Market Behavior and Pricing Business Strategies and Innovation Supply Chain and Inventory Management

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2017Perceived value and flow experience: Application in a nature-based tourism context 1996Relationship Marketing: the Importance of Customer-Perceived Service Quality in Retail Banking 2012Customer loyalty marketing research: A comparative approach between hospitality and business journals 2010Searching for Relationship Value in Business Markets: Are We Missing Something?2009Efficiency and quality as economic dimensions of perceived value: Conceptualization, measurement, and effect on satisfaction 2014Interpreting value in the customer service experience using customer-dominant logic 2016Exploring price fairness perceptions and their influence on consumer behavior 2018An examination of the role of service quality and perceived value in visitor attraction experience

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Year1979

Typearticle

Published1979-11-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations125

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/0019-8501(79)90045-2

openalex_workW2769550010

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